Copenhagen Grooming

Copenhagen Grooming is a Danish men's grooming company founded in 2017 [10], best known for The Beard Growth Kit, a system that pairs a needle-studded roller with a plant-derived serum to stimulate facial-hair growth. The company trades under the legal entity LMFHA ApS and describes its approach as science-led, building its products around what it markets as stem-cell technology. It remains active, with a live catalogue and ongoing retail distribution as of 2026.

The brand reaches customers directly through its own site and a product-recommendation quiz, and through Nordic retailers and Amazon. It says it has shipped to more than 500,000 customers worldwide.

According to the company, the idea behind The Beard Growth Kit was first conceived in 2015, with the business officially formed in 2017. Independent sources corroborate the 2017 founding year: a March 2019 review by the UK site Male Grooming Review and a later competitor comparison both date the company to that year [10][11]. The Danish corporate registry lists the operating entity as LMFHA ApS, registration number DK39056526.

Copenhagen Grooming discloses little about the people behind it. The homepage names one co-founder, Simon, citing his background in men's grooming and communication; full founder identities are not published on the company's pages. An early profile described the team as "a young team of passionate beard enthusiasts who want to change the way men around the world treat and stimulate their beards."

Sources differ on where the company is based. Its registered legal address sits in Greve, a town in the Greater Copenhagen area, where the terms of service list Kildebrøndevej 42b, 2670 Greve [8]. In its public-facing material the brand presents itself simply as "Copenhagen," and its About page locates the company there while noting a Barcelona office opened in 2019 [2].

The company's own timeline traces a fast early expansion. It records its first sale in 2018, with products shipping to more than 70 countries, and says it reached 100,000 customers in 2019, the same year the Barcelona office opened. A wave of retail expansion followed in 2022, bringing the brand into Danish chains including Matas and Magasin alongside Boozt and Amazon, and by 2023 the company says it had surpassed 600,000 customers.

The brand operates under LMFHA ApS, a Danish private limited company (anpartsselskab) registered as DK39056526 [8]. No acquisitions or parent-company changes are recorded in the available sources.

Copenhagen Grooming positions itself as a results-driven, science-led grooming brand rather than a conventional cosmetics line. Its stated aim, in the company's words, is to go "beyond conventional cosmetic solutions" by harnessing "the potential of stem cell technologies" [3]. The mission, as the About page puts it, is "revolutionizing the male grooming industry through the power of stem-cell technology." The brand's tagline is "We help men grow."

Central to this positioning is a money-back promise. The company offers a "Growth Guarantee," stating that customers who use the products as directed and see no results within 150 days are entitled to a refund under specified conditions.

The Beard Growth Kit is the brand's original and defining product, marketed as a three-step routine to boost beard growth using natural active ingredients. Its method combines microneedling with a topical serum: a roller fitted with 540 titanium needles creates micro-injuries intended to increase blood flow and stimulate dormant follicles, followed by an activator serum and a cleanser [10]. A parallel Hair Growth Kit applies the same logic to scalp hair, and the range extends to skincare, beard- and hair-growth supplements such as Sidekick, and rolling tools including the Moonroller.

The serums are built on plant-derived "stem-cell" actives — more precisely, plant callus cell cultures rather than human or animal stem cells. The company brands these as Capilia Longa, derived from turmeric (Curcuma Longa); Centella Reversa; and Elaya Renova, sourced from wild olive trees, grouped in its hair products under the name Triple Complex. The beard formula pairs the turmeric-derived active with biotin and arginine. According to the company, the turmeric ingredient was developed in collaboration with dermatological experts.

Copenhagen Grooming supports its products with efficacy figures drawn from what it describes as a 150-day study. For the beard system it cites results including 94% of users "activating" new facial hairs and 55% reporting denser growth; for the hair system it reports an average of 13,500 new hairs, a 17.3% improvement in density and a 57% reduction in hair loss [4][5]. These figures are stated by the company and have not been independently validated; the Male Grooming Review noted they are "only claims made by the company" requiring further testing [10]. A competitor comparison published by Scandinavian Biolabs reproduces the same hair-density figures, though it frames its own product as marginally more effective [11].

The products are manufactured in Denmark. Distribution is multi-channel: alongside direct sales, the brand lists retail partners including Matas, Magasin, Lyko, Nicehair, Boozt, Apopro and Amazon.

Copenhagen Grooming cites coverage from several publications on its homepage, including GQ, which it quotes describing it as a "trailblazing Danish brand now available in UK," as well as Forbes, The Guardian and Wired. These appear as brand-selected pull-quotes; no formal beauty-industry awards are recorded in the available sources.

The brand is active. Its site carries a 2026 copyright, maintains a full product catalogue and recommendation quiz, and continues to ship internationally across Europe, the Americas, Asia and other regions while remaining stocked at Nordic retailers and on Amazon. Reception is mixed: editorial and competitor sources accept the brand as a genuine option while cautioning that its efficacy claims are company-stated rather than independently proven [10][11].