COXIR

COXIR (stylised in lowercase as coxir, Korean 코시르) is a South Korean skincare brand and the export-focused label of Noksibcho, a Korean health-food and cosmetics group. Based in Seoul, with the parent company's headquarters and factory in Incheon, it sells affordable, plant-based skincare built around what the company calls simple, low-irritation formulas. Its products reach international shoppers through cross-border retailers and marketplaces rather than a domestic Korean focus; within the Noksibcho group it is listed explicitly as an export-only brand [7].

Sources disagree on when the brand began. COXIR's own Korean site carries a "© 2018" copyright and the retailer 50-ml.com dates it to 2018 [4][9], while another retailer, koreanbeauty.com, states it was founded in 2016 [10]. The parent group is older and separate: Noksibcho was established in 1979 as a healthcare company, with roughly four decades in manufacturing and distribution by the time COXIR appeared [8].

COXIR is owned by Noksibcho Cosmetics Co., Ltd. (녹십초화장품), the cosmetics subsidiary of Noksibcho Inc. (녹십초) [7]. The two are distinct legal entities and list different representatives: the cosmetics subsidiary names Park Hyung-moon (박형문) as its representative, while the parent group names Park Kwang-soo (박광수) [4][7]. Alongside COXIR, the group's portfolio includes the Noksibcho Aloe health-food line, Noksibcho Cosmetics, The Skin House, Esperance and XYCOS [7].

The brand's founders are not publicly disclosed, consistent with its position as a corporate house brand rather than a founder-led label. Its concept, as described by the K-beauty trade site korean-products.com, rests on three keywords — goodness, simplicity and a trendy, pared-back design [8].

COXIR positions itself around minimal, plant-derived skincare. The company's stated aim is "beauty for everyone" through "simple skincare," with formulas it describes as made from pure ingredients that are gentle on skin and help keep it healthy and balanced. Its tagline is "Be Natural, yet Attractive." Retailer descriptions echo this framing, presenting the range as gentle, plant-based and suitable for all skin types, including sensitive skin, at affordable prices.

The brand is priced for the drugstore tier rather than as a premium line, and its audience skews toward budget-conscious shoppers looking for straightforward, gentle routines.

COXIR's catalogue spans skincare, cleansing and makeup, with specialised lines for exfoliation, anti-wrinkle care, hydration, brightening and pore care. Recurring product families include Green Tea Clear, Intensive EGF Peptide, Black Snail Collagen, Ultra Hyaluronic, Vita C Toning, Ceramide Soothing and a tranexamic-acid (TXA) line. Frequently cited items include the Ultra Hyaluronic Ampoule, the Vita C Bright Serum, the Green Tea BHA Clear Toner and products in the Black Snail Collagen range.

More recently the brand has built a line around exosomes — described on its site as nano-sized vesicles secreted by cells that act as messengers between them — across products such as the Exosome Laser 6% Refining Sleeping Mask Pack. Other hero ingredients it highlights include PDRN, ceramides, glycolic acid, black rice extract, activated charcoal, niacinamide and snail secretion filtrate. COXIR frames exosomes as a leading ingredient in the next wave of K-beauty, and its messaging connects to glass-skin and clean-beauty trends.

COXIR presents itself as a clean-beauty brand, and several product-level and brand-level claims appear across its listings and third-party coverage. Individual products are marketed as paraben-free and, in the case of certain cleansing oils, fragrance-free and non-comedogenic [11][12]. The brand says it sources some raw materials from the Amazon basin and uses volcanic water from Jeju Island in Korea, and states that its products are made entirely in Korea.

Broader certifications — including FDA registration, EWG Green, vegan and CPNP — are described at the parent Noksibcho group level rather than for COXIR specifically; korean-products.com reports the group's products as exported to about 40 countries [8]. Because these claims attach to the parent and to individual products rather than uniformly to the brand, the brand-wide scope of some of them is not clearly established.

COXIR operates as a multi-channel export brand. According to its shop information, it sells through international platforms including iHerb, Gmarket, YesStyle, Stylevana and Style Korean, alongside official Amazon seller accounts in several markets such as India, Italy, Spain, Germany and France, with distribution spanning Asia, Europe, the Americas, the Middle East and the CIS region.

The brand is active. Its most recent dated activity is a 2025 announcement that the Black Snail Collagen line had become available at Costco in Europe [5], and its English-language site continues to feature current product lines, including the exosome range. Operating within the established Noksibcho group, COXIR remains an export-oriented brand with ongoing international distribution.