Daimon Barber

Daimon Barber is a British men's grooming company based in London, producing hair styling, beard, shave and skincare products that are made in the United Kingdom. It positions itself around the meeting of "science and nature" and sells through its own storefronts alongside luxury retailers, barbershops, spas and hotels. According to the company, its products are stocked in more than 30 countries. The brand is sometimes listed by retailers under its earlier name, The Daimon Barber.

The company traces its name to the Original Pomade, a styling product made by a London barber named Daimon, from which the brand took its identity [4]. Today it is owned and run by Louis Hayes-Davies, who describes himself as independent and the holder of all the brand's formulas [5].

Accounts of who started Daimon Barber differ between the company and outside sources. Several third-party publications report that the brand was created in London in 2013 by barber Daimon Johnson together with his brother Leo Neelands, a visual-effects artist; by these accounts, Johnson conceived the idea while working as a barber and being dissatisfied with the products available to him, and the Original Pomade he made gave the company its name [4]. The brand's own "Our Story" page, by contrast, does not state a founding year and credits Louis Hayes-Davies as the person who established it [1].

The two versions are usually reconciled as an early founding under Johnson followed by a later relaunch under Hayes-Davies, who took the existing brand on and expanded its range. The original-founder and 2013 details rest on secondary reporting rather than a primary brand statement, and several supporting pages could not be independently confirmed.

Daimon Barber is owned and led by Louis Hayes-Davies, who serves as owner and managing director [4]. In interviews he describes a background of 25 years in the beauty industry, including time at Dior, after which he says he saw an opening in the emerging men's grooming sector [5]. He has stated that the company is independent and owns all of its own formulas, which are bespoke and not sold under other labels [5]. Hayes-Davies credits the company's chairman, Richard Olis, with encouraging him to take on the brand [5].

The company frames its approach as a "fusion of science and nature," with formulas engineered specifically for men and made in the UK. Its stated mission is to make grooming "simple, effective, and something men genuinely enjoy using." Hayes-Davies has said the original aim was to make clean, effective formulas that people would feel proud to use [5]. The brand's product range spans hair styling, scalp and hair-loss support, beard care, shaving and skincare, and it markets itself under the tagline "The Home of Effortless Grooming."

In positioning, Daimon Barber sits at the premium end of men's grooming. A 2021 review by men's-style writer Carl Thompson described its prices as accessible and decent value and noted discounts aimed at students, suggesting a reach from younger buyers through to luxury-retail customers.

The brand's first product was the Original Pomade, also sold as No.1. Among its better-known items are the Yuzu Paste, a hair styling product, and the Day & Night Serum. Recurring ingredients across the range include saccharide isomerate, kahai nut oil, yuzu extract, hydrolysed silk protein, shea butter and mango butter.

Daimon Barber describes its formulas as clean, and outside coverage has reported them as free of parabens and sulphates [4]. The company uses "plant-based" and "natural" language to describe its products; some items, however, contain animal-derived ingredients, with the Yuzu Paste listing beeswax and lanolin among its contents, so the range is not vegan.

In 2023, Daimon Barber won three categories at The Beauty Shortlist Men's Products Awards: its Day & Night Serum was named Best Men's Serum and a joint winner for Best Men's Skincare Product, and its Yuzu Paste took Best Hair Product [7]. The Yuzu Paste is also marketed by the company as a "GQ Award-Winning Hair Paste for Men."

The brand has been covered by trade and consumer titles including BarberEVO Magazine, which profiled its sourcing and packaging, and Modern Salon, which reported its 2023 launch in the United States [10]. Beauty Hub Magazine published an interview with Hayes-Davies on the brand's approach and independence.

Daimon Barber says its ingredients are responsibly sourced and traceable to UK suppliers, and that production is done in small batches. The brand emphasises recyclable packaging, with outside reporting describing glass jars, recycled plastic lids, water-based inks and sustainable cardboard [4]. The company also states a commitment to cruelty-free practices and describes itself as against animal testing; no formal third-party cruelty-free certification was identified in available sources.

Daimon Barber is active. As of June 2026 it was publishing editorial content on its journal, including a Father's Day gift guide and a beard-care guide dated 11 June 2026. The company operates UK, US and Canadian storefronts and reports distribution in more than 30 countries.