Dejan Garz

Dejan Garz is a German hair-care brand based in Hamburg, built around the professional reputation and social-media following of its namesake founder, a master hairdresser and widely followed hair influencer. Trading as Dejan Garz Hair Care GmbH, the brand sells shampoos, conditioners, leave-in treatments, hair oils and a range of accessories such as brushes, scrunchies and satin pillowcases. It remains active, with current seasonal collections listed on its website and a recent move from online-only sales into drugstore retail.

The brand grew out of the creator economy of the 2020s. Rather than a conventional company launch, it emerged from an established personal brand and its community. Its founder has been described in trade press as one of Germany's leading "hairfluencers," followed by more than 1.5 million people across social platforms, and the stated ambition when the brand was profiled was to build the largest hair-care brand in Germany [7].

Dejan Garz Hair Care GmbH was co-founded by Dejan Garz, a Hamburg master hairdresser (Friseurmeister) with more than ten years of professional styling experience, and Janet Pawelczyk, founder of the agency Moongency [3][7]. Moongency had managed Garz since 2022 and functions as both his management agency and a co-founder of the hair-care line [7]. According to the company, the range grew directly out of Garz's years working behind the chair: "I worked with the world's best products for years. I knew exactly what works and what completely fails." Pawelczyk has said it became clear early on that Garz wanted to build his own brand [7]. The company's parent ownership is not documented beyond this founding structure.

The core offering is a hair-care system the company calls The Foundation, presented as a single streamlined range covering shampoo, conditioner, leave-in serum and cream, and heat protection. Around it sit The Sensitive line, rotating seasonal collections, hair oils and a set of accessories: wooden- and vegan-bristle brushes, an XXL scrunchie, a detangler, and satin pillowcases and bonnets meant to reduce friction on hair and skin overnight. One recurring feature is a scalp brush, which the brand frames as bringing the salon scalp massage into the home shower.

Formulations combine plant oils — argan, jojoba and castor — with conventional cosmetic actives such as panthenol, sodium hyaluronate and, in the shampoo, salicylic acid for the scalp. The company describes this as pairing "the best of nature's nourishing oils with scientific insight." Unlike brands that market themselves as silicone-free, Dejan Garz states plainly that it uses silicones such as amodimethicone, describing them as strengthening each strand [4]. According to the company, every product is fully vegan [5]. Fragrance-free formulation is confined to The Sensitive line, which is also free of added dyes; the main Foundation range does contain fragrance [5].

Dejan Garz positions itself around a "less is more" idea: one refined range in place of complicated routines. In trade coverage the Foundation line is framed as a statement against unnecessary overconsumption in cosmetics [7]. The company sums up its promise with the tagline "Expert Care for Beautiful Hair" and the recurring phrase "Happy Hair Day," and names performance, visible results and inclusivity — products developed for all hair types — as its guiding pillars. Its self-description leans on the founder's salon background and closeness to an online community whose requests, the brand says, shaped the products.

How the brand reaches customers is described differently across its own sources. Its FAQ states that products are sold online only, shipping within Germany and Austria plus selected international destinations [5]. Later material points to wider retail: the brand has a dedicated page on the German drugstore chain dm, and a social post announced availability in drugstores "from 1 April" [9]. The online-only description appears to predate the drugstore rollout, leaving distribution effectively multi-channel.

Public recognition is limited and recent. The brand and its founders were the subject of a trade-press feature in Campaign Germany examining their plan to build Germany's largest hair-care brand [7]. The same coverage reports that one product sold out within 24 hours of its launch [7]. No awards or independent certifications are documented.

The brand is active. Its website carries current collections flagged as new, including seasonal ranges, and its expansion into dm drugstores marks a shift beyond direct online sales. It maintains a presence on Instagram, TikTok and YouTube, consistent with its origins as a creator-led brand, and its primary market is Germany.