Overview
Launched in September 2014 in England as a boutique British colour-cosmetics brand; driven by a perceived lack of boutique British brands and inspired by quintessential English influences, including the Delilah rose from which the brand takes its name.
History
Brand launched in September 2014 in England↗
Named Best New Brand at the CEW Awards within its first year↗
Range became entirely vegan from January 2021↗
Introduced Post-Consumer Recycled (PCR) plastic packaging with the Wake Up range launch↗
Celebrated 10th anniversary (November 2024)↗
Achieved B Corporation certification (announced January 2025)↗
Launched Wake Up Radiant Elixir (August 2025)↗
Announced sponsorship of Guards Polo (May 2026)↗
Signature products
Wake Up Radiance Hydrating Skin and Makeup Mist↗
Wake Up Lip Saviour (colour-enhancing lip oil)↗
NEW: Wake Up Radiant Elixir - A Skincare-Infused Glow for Every Age↗
Instantly Blur, Perfectly Prime with Under Wear↗
Ingredients & philosophy
Delilah's 'Better Beauty' philosophy centres on creating beautiful make-up that never stops evolving — for the skin, for the planet and for everyone who wears it — structured around four pillars: Better Planet, Better Choices, Better Skin and Better Together.
Sources
T1 primary · T2 secondary · T3 note- [1]T1delilahcosmetics.comhomepage
- [2]T1delilahcosmetics.com/pages/our-principlesabout
- [3]T2delilahcosmetics.com/pages/b-corp-certifiedsustainability
- [4]T2delilahcosmetics.com/pages/our-purposephilosophy
- [5]T2delilahcosmetics.com/pages/climate-action-plansustainability
- [6]T2delilahcosmetics.com/blogs/newsnews
- [7]T3warpaintmag.com/2024/11/11/celebrating-10-years-of-delilah/external_other
- [8]T3cosmeticsbusiness.com/delilah-cosmetics-founder-rupert-kingston-on-becoming-a-brand-owner-207982external_other
- [9]T3gorgeousshop.com/brands/delilah-cosmeticsexternal_other
- [10]T4cosmetify.com/delilah/editorial_cosmetify