Dessata

Dessata is a Spanish haircare brand founded in 2012 in Castellón and owned by DR FARNOS S.L. [1] It manufactures professional hair tools and treatments, and is best known for a detangling brush built around a patented bristle system. According to the company, its products are designed and made in Spain and have reached more than 70 countries, sold largely through professional salons. [2]

The brand remains active. Its e-commerce site is operational, and recent product announcements — including a brush with an ergonomic handle marketed for wet hair and shower use — point to ongoing development. [3]

Dessata began in 2012 in the province of Castellón, on Spain's eastern coast, with a focus on professional detangling brushes that emphasise quality, ergonomic design and sustainable production. Manufacturing is based at the company's facility in Alcalà de Xivert, which the brand says runs on solar power. Made-in-Spain production is a recurring theme in how Dessata describes itself; its tagline frames the company around "professional hair care products designed and manufactured in Spain."

There is some inconsistency in the company's recorded address. The brand site lists its location as Camino San Miguel in Alcalà de Xivert (Castellón), while its LinkedIn profile gives an office in the neighbouring town of Alcossebre. [2][3] Both sit within Castellón province.

The brand's flagship is the Dessata Original Detangling Brush, which the company describes as having a "patented system of 440 bristles arranged in three heights" made from a gel that resists deformation and colour fading. The handle-free design is positioned as working on wet or dry hair across textures from curly to fine, with the aim of reducing pulling and breakage. A US press release in 2016 described the same brush as containing "440 highly flexible bristles made from a specialized gel" and three distinct bristle variations. [6]

The range has since broadened. Dessata offers a travel-sized Mini brush with a protective cap, a version with an ergonomic handle, and a line of hair treatments spanning masks, repair products, scalp care and colour care. Beyond its own brushes and treatments, the brand's online store also carries third-party professional categories such as nail products and salon tools.

A more recent development is the Dessata Bicomp, which the company presents as the first detangling brush that is fully biodegradable and compostable. [7] It is made primarily from polylactic acid (PLA) — a plastic derived from corn, cassava and sugarcane starch — and is designed to be discarded in organic waste, where the company says it disintegrates within weeks into compost. Dessata states the brush keeps the same detangling performance and durability as its conventional counterparts.

Dessata frames its approach around quality, ergonomics, sustainability and innovation. In Spanish, the company describes its mission as designing and manufacturing "quality, sustainable and ergonomic" haircare products. It says it has worked to minimise waste and environmental impact since 2012 through its design and production practices, citing renewable-energy manufacturing and recyclable PET packaging paired with FSC-certified paper.

Third-party certification appears limited. The brand references FSC certification for packaging, but its own materials note that no further independent certification is provided for the PLA material or the compostability claims. [7]

In 2016, Dessata received an internationalisation and export award from the Castellón Chamber of Commerce, and the same year entered the US market via Amazon Prime, a step covered in a PR Newswire release. [6] Earlier, in 2015, a beauty blog reviewing the original brush rated it highly, describing detangling on bleached hair with no tugging; the outlet is a personal blog rather than the Vogue publication, and its assessment carries that weight. [5]

Dessata is an active brand with a global distribution footprint. The company states its products reach more than 70 countries and have been "trusted by thousands of professional salons for over 8 years," while a business directory records a smaller figure of around 44 markets — a gap that may reflect the difference between total distribution and active export markets. [2][10] Its most recent visible activity includes a 2025 product announcement on LinkedIn, alongside an operational store shipping across European countries. [3]