Dewytree

Dewytree is a South Korean skincare company based in Seoul, in the Songpa-gu district. Registered as DEWYTREE Co., Ltd., it develops sheet masks, skincare and cleansing products built around plant-derived ingredients [4]. The company positions itself within the K-beauty tradition, and its name combines the "dewy" glow associated with hydrated skin and the "tree" as a symbol of natural vitality.

Sources differ slightly on when the company began. Its official company profile, hosted on South Korea's KOTRA-run gobizkorea export portal, records the establishment date as 17 May 2010 [4]. A secondary catalogue source instead describes the brand as having launched in 2009 [8]. The 2010 registration date is the company's own stated figure.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Dewytree's stated approach centres on the idea that skin has a natural capacity to renew itself. "Just as nature has the power to purify itself, we also have the natural power of skin, and DEWYTREE focuses on developing that power," reads the brand description carried on the retailer StyleKorean's page [5]. The company frames its formulations as a balance of nature and science, saying it avoids ingredients it considers harmful and refines "safe and powerful ingredients" into its products [5].

The brand's slogan is "Nature Recipe." According to editorial coverage, the name and slogan are meant to signal a commitment to fresh ingredients that are fully disclosed to customers, with the brand drawing its identity from the image of dewdrops and the vitality of trees [6].

The company's catalogue spans sheet masks, general skincare and cleansing products [4]. Its officially listed main product is a Snail Cream, sold within the Ultra Vitalizing Snail line [4]. Other product families include "The Clean Lab," which includes a peeling gel and cleansing oil; the "Pick and Quick" pad and mask line; and the "AC Ctrl Deep" range aimed at blemish-prone skin.

Formulations draw on a mix of botanical and laboratory-derived ingredients. The official profile identifies birch sap as a moisture base in its products and lists ceramide, hyaluronic acid and peptides among its raw materials, which it says are validated through clinical experiments and consumer testing [4]. Editorial coverage additionally associates the brand with white cedar sap. Snail extract features in the Snail Cream line.

Dewytree states that its products have passed a dermal low-irritation test [4]. Individual products are also marketed as vegan; the company has promoted a "Miracle Serum Stacked With Vegan" formulation, though this applies to specific items rather than the range as a whole [3].

Dewytree is a manufacturer rather than only a marketing label, reporting annual revenue of more than 10 billion KRW and a workforce of 11 to 50 people on its official profile [4]. Production is based entirely in South Korea, and a retailer account describes its products as dermatologist-tested [6].

The company sells internationally. Its official profile lists export markets including Russia, Germany, Austria, Spain, Romania, the Netherlands, Italy, Thailand, Taiwan, Singapore, Malaysia and Turkey [4]. It runs separate Korean, English and Japanese storefronts and maintains a dedicated German-language presence aimed at European customers. Its products are also carried by third-party K-beauty retailers such as YesStyle, Stylevana and Soko Glam.

Dewytree remains active. It operates live multilingual online stores and continues to feature current product campaigns, with ongoing distribution across European and Asian markets as of 2026 [1]. Its founders have not been publicly disclosed, and no parent company is identified in available sources.