Diapura

Diapura is a German company based in Dorsten that develops products specifically for people with diabetes. Founded in 2025 by Stephanie Herberhold, it is best known in personal care for a cream containing 10% urea, meant to be used on the feet, hands and body. Its range also takes in two products outside cosmetics: a glucose gel for treating low blood sugar and an adhesive-remover spray for plasters and glucose sensors.

The brand writes its name both as DIAPURA and DIAPURA+ and uses the German tagline "Produkte für Diabetes-Helden" ("products for diabetes heroes"). Its central idea is that diabetes is an everyday situation that touches many parts of life, so the company does not limit itself to skincare. As of 2026 it remains a young, founder-led start-up with its sales concentrated in Germany.

The company gives its founding date in two slightly different ways. Its press page states that it was founded in February 2025 [4], while its mission page speaks more loosely of spring 2025 [2]. Both give the same year; only the wording of the month differs.

Stephanie Herberhold is the founder and managing director. A February 2026 profile in the regional daily Dorstener Zeitung reported that she had spent 20 years in employment before becoming a start-up founder, and that a gap she had spotted in the German market turned her working life upside down [11]. The newspaper's subheadline quoted her describing the experience as "a bit like playing Settlers".

According to the mission page, Diapura was set up to develop well-thought-out products that genuinely fit the needs of people with diabetes. The same page closes with an open invitation to customers to write in with product ideas and to say what they miss in daily life with the condition.

The business is operated by Diapura GmbH, a limited company registered in Dorsten and entered in the commercial register at Gelsenkirchen, with Herberhold named as its legal representative [3]. No parent company or corporate group is documented, and Diapura has no known sister brands.

The company's early identity was built around skincare. Its mission page describes the urea cream as the answer to questions its founders had about existing products for people with diabetes, and says further products were being developed.

The first expansion beyond personal care came on 23 February 2026, when Diapura launched Gluco2Go, a glucose gel in a forest berry flavour [4]. The launch fell in the same week as the Dorstener Zeitung profile of the founder. On 5 June 2026 the company added a mango and passion fruit version. Its press release for that launch referred to the "successful introduction" of the first flavour and described Diapura as a German start-up.

By September 2026 the company's website was presenting an alcohol-free adhesive-remover spray as new to its range [1]. No launch date for that product has been published.

Diapura's thinking starts from the skin. The company says that people with diabetes often have drier, more sensitive skin that needs more careful attention. Its mission page asks two pointed questions: why so many products marketed for people with diabetes contain mineral oil or other ingredients it considers questionable, and why anyone should need one cream for the feet and another for the body. The face, it concedes, is a special case with its own rules. For everything else, the brand's answer is that one good cream is enough.

That stance is reflected in the company's advice blog, the "Diabetes-Ratgeber" (diabetes guide). Its articles cover dry and itchy skin, skin changes linked to diabetes, and the treatment of low blood sugar. One post is titled "Mineral oil in cosmetics – no thanks!" and sets out why the brand avoids liquid paraffin.

In its press material the company describes diabetes as a complex everyday situation that calls for solutions in several product areas. It groups its current range into dermatological care and products for managing hypoglycaemia (low blood sugar), and says further specialist areas are being built up. Diapura describes its products as developed with specialist knowledge, empathy and strict quality standards.

The brand sells through its own online shop, large online marketplaces and pharmacies, both online and local [5]. Its trade partners, according to the company, include diabetes specialist retailers, mail-order and local pharmacies, podiatrists, diabetologists and diabetes counsellors.

The 10% Urea MultiCare Creme is the brand's only cosmetic line. It combines urea with glycerin, panthenol and jojoba oil [7]. Urea is a substance found naturally in the skin that helps it hold on to water. Diapura suggests using the cream on the feet and hands, on dry patches on the shins, elbows and knees, or as an all-over body lotion. The company says the cream is dermatologically tested, free of mineral oil, microplastics and questionable preservatives, vegan and made in Germany [2]. It does not name a testing institute or publish study details, and no third-party certifications are documented.

The choice of a 10% concentration is explained on the brand's blog. There, Diapura argues that 5–10% urea suits daily care of dry skin in people with diabetes, and that higher concentrations can irritate sensitive or damaged skin and are better kept for heavily hardened areas such as the heels [7]. The same article lists the cream alongside urea products from other companies as examples of creams it considers suitable, which is the brand's own comparison rather than an independent assessment.

Gluco2Go is a food product rather than a cosmetic. Each flat sachet contains exactly 15 g of glucose, a portion based on the so-called 15-15 rule for mild hypoglycaemia: take 15 g of glucose, then wait 15 minutes. The brand's blog attributes the rule to international recommendations, including those of the American Diabetes Association and the International Diabetes Federation. Herberhold has said the product is meant to give "orientation, control and a feeling of security" in such moments. It is sold in forest berry and mango–passion fruit flavours.

The Pflasterentferner Spray is a 50 ml alcohol-free spray for removing plasters, dressings, sensors, patches and other medical adhesives from the skin. The company describes it as very mild and non-irritating.

Packaging is a recurring theme in the brand's messaging. The MultiCare cream is deliberately sold without an outer folding carton, which the company says would otherwise go straight into the bin. The tube uses a slim cap with a hygienic seal, designed to use as little plastic as possible. Diapura also says it rejects foot foams in aluminium cans and sprays driven by butane or propane, gases derived from crude oil. As of 2026 its mission page stated that it was working on more sustainable alternatives.

Diapura is active. Its most recent dated announcement is the press release of 5 June 2026 introducing the mango and passion fruit Gluco2Go [4]. In September 2026 its website was promoting that flavour as its summer product and listing the adhesive-remover spray as a new addition. The company states that it has further products for people with diabetes in development.