Dore & Rose

Dore & Rose is a direct-to-consumer brand selling mulberry-silk sleep products — pillowcases, sleep masks, sleepwear, bonnets, scrunchies and duvet covers. It is most often described as a Dutch company, founded in 2022 and based in Amsterdam [5], though its origin is not stated plainly on its own website and is best treated as uncertain (see Origin & market). The brand positions itself around "sleep wellness" rather than skincare, but markets several of its silk items for their claimed effects on skin and hair, which places its accessories at the edge of the beauty category.

The company remains commercially active. Its online storefront operates across multiple regional locales, and its products are stocked by third-party retailers in the Netherlands and on Amazon in the United States as of 2026 [6][7]. The brand's own blog, however, has not published since September 2024 [3].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Dore & Rose's country of origin is genuinely ambiguous, and the available sources point in two directions. Third-party listings and the brand's own legal terms describe it as Dutch: external retail and search sources place its headquarters in Amsterdam, and its Terms of Service state that the agreement is "governed by and construed in accordance with the laws of Netherlands" [4]. Against this, the storefront examined here uses a Swedish locale and prices in Swedish kronor [1] — but a localized market storefront is not evidence of where a company is based, and the weight of evidence favours a Dutch operating base. Glowpedia records the origin as the Netherlands with low confidence.

The corporate structure adds a further layer. The website is operated under the name Dore & Rose, while the registered entity named in its terms is Zapped World LLC, listed at a Delaware, United States address [4]. The combination — a US holding entity, a stated Dutch governing law and localized storefronts for several markets — is consistent with an online-only, dropship-style retail operation rather than a single national brand.

The 2022 founding date is likewise drawn from third-party sources rather than the company's own site. Those sources describe the brand as started by three founders, whose names are not disclosed, and frame its origin in a personal dissatisfaction with their own routines [5]. Because none of this appears on the brand's About or homepage, the founding details are held at low confidence.

Dore & Rose frames its products through the idea of sleep as restorative ritual rather than as a household commodity. The company says it is "on a mission to elevate sleep into a true wellness experience," describing sleep as "not merely a necessity" but "a sanctuary." That positioning runs through its marketing, which treats bedding and sleep accessories as wellness goods and emphasises design alongside comfort.

On values, the brand states that it prioritises sustainability, honesty and quality, and says it uses "eco-friendly materials and ethical practices" in production. No specific certifications are confirmed on the brand's own site; third-party retail descriptions mention OEKO-TEX and SGS testing of its silk, but these are not documented by the company directly.

The brand's range centres on mulberry silk, marketed at a fabric weight of 23 momme (a measure of silk density). Its signature items are a silk pillowcase and a silk sleep mask; the mask is sold on Amazon and described by the company as "award-winning," though no awarding body is named [7]. Silk scrunchies and bonnets round out the hair-accessory side of the line, alongside sleepwear and duvet covers.

Several of the brand's claims tie its textiles to skin and hair outcomes. Its marketing describes a "silver-ion finish that fights bacteria while you sleep" and states that its pillowcase "repairs skin overnight and protects against irritation and acne bacteria." Beyond silk, the company markets proprietary-named materials including an "Aeris" cooling fabric and a Tencel-based fabric it calls "Soft Soothe." These performance and skin-benefit statements are the brand's own and are not independently verified in the available sources.

As of 2026, Dore & Rose is active. Its Shopify storefront runs across several regional locales, and its products are carried by Dutch beauty retailers and on Amazon in the United States [6][7]. Customer reviews on Trustpilot span multiple regions, indicating an international customer base. The one sign of reduced activity is editorial: the brand's blog last posted in September 2024 [3]. On balance, with commerce ongoing across multiple channels, the brand is treated as active rather than dormant.