Duduar

Duduar, which styles itself Duduar Milano, is an Italian niche fragrance house founded in 2024 [5]. It was launched as the first spin-off of Jupilò Roma, an established niche perfumery brand, and was conceived with a younger and more accessible character while keeping the parent house's emphasis on high-quality raw materials and layered compositions [2].

The brand presents itself as born in Milan and draws on the fashion and youth culture of the city. Its operating company, however, is registered elsewhere: the legal entity behind the label is Jupilò S.r.l.s., seated at Via Cardinal De Luca 3 in Rome [4]. Both locations are part of the brand's identity — Milan as the creative home it markets, Rome as the corporate seat of the Jupilò operation that produces it.

Duduar emerged from Jupilò Roma as that house's first offshoot. According to the company, the project was built to interpret fashion trends and reach a broad, everyday audience without abandoning the quality of its parent [2]. The fragrances are composed as Extrait de Parfum in 50 ml format [5], a high-concentration style more often associated with prestige perfumery than with the accessible positioning the brand otherwise claims.

The line was developed in collaboration with perfumers Sofia Bardelli and Lorenzo Volonté [5]. The brand describes Bardelli as one of the most sought-after noses working internationally. No founders are named in the available sources, and the brand's own site does not state a founding year; the 2024 date comes from perfume databases and is consistent with the earliest product launches.

Duduar describes its character as young, exuberant and original, while maintaining what it calls a very high level of raw-material quality and complex olfactory structures. The company also says its fragrances are built for strong performance while remaining elegant and refined. The collection spans fruity, marine, gourmand and musky themes, with several scents inspired by well-known cocktails, and the house presents its catalogue across three lines: Classic, Cocktail and Gourmand.

The range consists entirely of perfumes, sold as Extrait de Parfum. Early releases from 2024 include Crystal Sea, Neros, Tabaco' and Deliziosa; Neros is described as an oriental woody composition. The 2025 wave added Peccatorum, an oriental vanilla scent, and the floral-fruity gourmand Pinada, alongside Coco Island and Litchi Daiquiri [6]. Other names in the catalogue include Happy Apple and Not a Cake.

Duduar is an active brand. Its most recent visible activity is the 2025 launch of Pinada, Coco Island, Peccatorum and Litchi Daiquiri, which was covered by the perfume database Fragrantica [6]. The brand operates an online store that ships internationally, and as a 2024 niche launch it has no Wikipedia entry or established press record beyond fragrance-industry coverage.