Overview
Edwin Jagger is a British manufacturer of wet-shaving accessories based in Sheffield, England. The family-run company was founded in 1988 by Neil Jagger and designs and makes safety razors, shaving brushes, soaps, creams and related grooming products [1][2]. It remains active, operating from Sheffield with its own UK and US sites and a current product range distributed internationally.
The company is best known among traditional wet-shaving enthusiasts for its double-edge safety razors, particularly the DE89, and for its work as one of a small number of partners certified to use genuine Gillette components.
Origin & founders
Edwin Jagger was established in 1988 by Neil Jagger, who had worked with silver at a Sheffield cutlery company before starting the business [4]. According to the company's account of its history, Jagger bought a razor that he found attractive but poorly engineered, and decided to design a better one. Working from his home cellar, he hand-made a brass razor for Gillette G11 blades; when friends asked for copies and orders followed, the hobby grew into a company [4].
The brand's own history page does not explain the origin of the "Edwin" name or whether it refers to a family member. Neil Jagger is described as continuing to personally design each piece [1].
History & milestones
The business grew out of Sheffield's long association with metalworking and cutlery, a heritage the company draws on in describing itself. In 2017 Edwin Jagger became a Gillette Trusted Partner, which it states is one of only three such partnerships worldwide, certifying the use of genuine Gillette components in its cartridge-compatible razors [4].
Philosophy & positioning
Edwin Jagger presents itself as a maker of handmade English shaving accessories that combine traditional craftsmanship with modern design and manufacturing. The company sums up its outlook with the phrase "integrity, promise and inspired design go hand in hand," and lists integrity, promise and inspired design as its core values [1]. Its tagline describes the products as "the finest hand made shaving accessories by Sheffield's Master Craftsmen" [1].
The company positions its range at the upper, "luxury" end of the wet-shaving market and says its razors are handmade or hand-assembled in Sheffield [4]. It sells directly online and through a network of stockists, and notes that several UK and US brands commission it to produce exclusive ranges [1].
Products & innovation
The product line covers double-edge safety razors, cartridge razors compatible with Gillette Mach3 and Fusion systems, shaving brushes with synthetic fibre fill, shaving soaps and creams, aftershave lotions, beard-care items and the brand's own fragrances [3].
Its signature product is the DE89 double-edge safety razor. On specialist wet-shaving sites the DE89 is widely reviewed as a classic and a common recommendation for newcomers; reviewers describe it as mild in its shave and easy to use, which makes it a popular first safety razor for those with sensitive skin or no prior experience of double-edge shaving [6][7].
Current status
Sources
T1 primary · T2 secondary · T3 note- [1]T1edwinjagger.com/about-edwin-jagger/edwinjagger.com (brand site)
- [2]T2edwinjagger.comedwinjagger.com (brand site)
- [3]T2edwinjagger.com/shaving-productsedwinjagger.com (brand site)
- [4]T2edwinjagger.co.uk/en_us/blog/history-of-edwin-jagger-razors/edwinjagger.co.uk (brand site)
- [6]T3wetshaveclub.com/edwin-jagger-de89-safety-razor/wetshaveclub.com
- [7]T3shaventheory.com/edwin-jagger-de89-review/shaventheory.com

