Egyptian Magic

Egyptian Magic is an American skincare brand built around a single product: the Egyptian Magic All Purpose Skin Cream, a balm made from a short list of bee-derived and plant ingredients. The company traces the cream to a founding in 1991 by LordPharaoh ImHotepAmonRa [5], and uses the homepage tagline "The Original Since 1991." The brand's own About page instead dates the story to 1986 [1]; the homepage and Wikipedia both treat 1991 as the founding year, with the earlier date appearing as an outlier in the founder's personal narrative.

The brand remains active. Its cream is still in production and, according to the company, sold at more than 10,000 locations worldwide [1], with a continuing social-media presence and recent editorial coverage tied to the "slugging" trend on TikTok.

Egyptian Magic attributes its existence to a chance encounter. As the company tells it, the story began at a Chicago diner, where an elderly man named Dr. Imas approached the founder — then a water filter salesman — and revealed the secret of a mysterious balm [1]. That balm became the brand's sole product.

The founder is named on Wikipedia as LordPharaoh ImHotepAmonRa and on the brand's own About page as Mr. ImHotepAmonRa — the same person. The company is based in the United States, with manufacturing in Texas, where the brand says every jar is hand-crafted in its own facilities [4].

The brand has only ever sold one product: the Egyptian Magic All Purpose Skin Cream, presented as an all-purpose balm "with a magical touch." The company markets it as a single product that handles many needs, listing uses that range from face moisturizer, lip balm and eye cream to after-shave, hair conditioner, makeup primer and aftercare for cuts, burns and scars.

The cream's ingredient list is small but inconsistently reported. Wikipedia and editorial reviews name six ingredients — olive oil, honey, propolis, beeswax, bee pollen and royal jelly [5][6] — while the brand's own homepage lists only five, omitting bee pollen, and its FAQ asks "Are there really only five ingredients?" [4]. The six-ingredient version is the one most consistently cited outside the brand. Egyptian Magic describes the formula as a "100% natural" and petroleum-free balm. Because it contains bee products, the company states the cream is not vegan, though it says it has never tested on animals and is a PETA partner [4].

Egyptian Magic is frequently described as a cult product. A 2019 HuffPost UK review, headlined "Worthy Of Cult Status Or A Skincare Snake Oil?", called it "somewhat of a cult product" [6], and Allure has described it as "one of those cult products that pros love." The brand's homepage also quotes Harper's Bazaar and Vanity Fair among its press mentions.

In more recent coverage, the cream gained attention as a tool for slugging — a nighttime occlusive technique in which a balm is applied as the last step to seal in moisture — a use highlighted in editorial write-ups of its TikTok popularity [7]. Former reality-television personality Lo Bosworth called the product her "holy grail," saying it left her skin feeling "perfect" in the mornings [7].

Egyptian Magic is an active, single-product brand. The cream remains in production and, per the company, is distributed globally across more than 10,000 retail locations, supported by an ongoing presence on Instagram and TikTok and continued editorial attention.