Elegant Touch

Elegant Touch is a British false-nail and nail-accessory brand based in the United Kingdom. It specialises in press-on and glue-on artificial nails, professional nail implements and related accessories, and describes itself as London's original false-nail brand with four decades of expertise. The company is owned by PDC Brands, the consumer-products arm of Pacific World Corporation, which acquired it in 2016 [8]. Its registered operating entity, Original Additions (Beauty Products) Limited, is based in Uxbridge, Middlesex.

The brand remains active, selling through retailers and a maintained e-commerce site that rotates seasonal collections, and it continues to draw current UK beauty-press coverage.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Elegant Touch presents itself as a long-established London nail brand, though its own website gives no explicit founding date, stating only that it has "40 years of industry expertise." A firm year appears instead in brand copy syndicated on retailer pages, where the accounts disagree: one retailer bio dates the brand's development to Chelsea in 1978 [4], while other syndicated copy gives a launch of 1979 [9]. Both figures originate from retailer-hosted material rather than the company's own site, and neither is independently confirmed.

The same heritage copy ties the brand's beginnings to the King's Road in Chelsea, then a centre of London fashion associated with Mary Quant's boutique and the Chelsea Girl chain [4]. The brand's founders are not named in available sources.

Elegant Touch is part of the portfolio of PDC Brands, a United States consumer-products group that is the cosmetics and fragrance arm of Pacific World Corporation. PDC Brands acquired the company on 6 April 2016 through its purchase of Original Additions, the UK business that owned it, taking on two further brands in the same deal: the false-lash brand Eylure and Salon System [8].

The ownership chain remains in place. The website's legal information still identifies the operating company as "Original Additions (Beauty Products) Limited dba PDC Brands," registered in Uxbridge, Middlesex, which places day-to-day operations under the PDC Brands group.

The company positions itself around staying current with nail trends and delivering salon-style results at home. According to Elegant Touch, it aims to keep "on the cutting edge of everything nail," combining established lines with newer launches. Its product framing leans on seasonal and editorial trends, including festival looks and the pared-back "clean girl" aesthetic.

Elegant Touch's range centres on artificial nails sold in numerous styles, alongside application and removal accessories such as glue, removers and nail implements. Press-on and glue-on designs span formats including salon-length extensions, French manicures, gel-finish colours, nail wraps and sheer tints. A recurring seasonal focus is the Gel Finish collection, which the company describes as built around high-shine wear, while its Salon French line covers classic French-tip designs. The brand's London Jelly Nails, a translucent "jelly" press-on style, has appeared in UK editorial coverage. The products sit at a drugstore price point.

Elegant Touch is a regular presence in UK beauty press. In a 2025 review, Grazia tested the brand's French 117 press-on nails and called the brand "masters in the field of press on nails," with a positive verdict describing the design as a natural-looking French manicure the reviewer would return to [6]. Earlier, a 2020 Refinery29 round-up of press-on nails featured the brand's London Jelly Nails, with a more mixed assessment that praised their appearance but found they "didn't last as long as the others" [7].

The brand is active. Its website is maintained with rotating "Trending Now" and new-in collections, and it carries a German-language legal page consistent with EU distribution. The most recent documented activity is the February 2025 Grazia review of a current product [6], indicating the brand was still releasing and being covered at that time. Elegant Touch is owned by PDC Brands and is stocked across UK retail.