Elements From Sweden

Elements From Sweden, presented on its own packaging and website as E+46 Elements From Sweden, is a Swedish hair-care brand based in Stockholm. It makes styling products — waxes, clays, sprays and mousses — and sells them directly online and through hair salons. The name encodes its origin: "E" for Elements and "+46" for Sweden's international dialling code [1].

The brand presents itself plainly as a Swedish maker of professional styling products. "We are, as our name reveals, Swedish and all our products are produced according to Swedish standard and values," the company states on its site. It remains active: the online store carries in-stock products, lists a "Coming Soon" range of items in development, and shows a current copyright notice.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand's founding year is recorded differently depending on the source. Its website carries a copyright notice reading 2008–2025, which points to a 2008 launch for the E+46 line [1]. Swedish business-registry digests, by contrast, give 1984 as the registration year of Actor Produktion AB, the company that trades as Elements From Sweden [11]. The most consistent reading is that the older company introduced the E+46 brand in 2008; the 1984 date belongs to the legal entity rather than the consumer brand. Glowpedia records the brand year as 2008 and notes the earlier corporate registration as context.

The company is based in the Hammarby Sjöstad district of Stockholm. Source addresses differ by a single building number — the brand's contact page lists Hammarby Allé 83, while a business directory records Hammarby Allé 87 — but both sit on the same block, and the city is consistent across sources [2][15].

Elements From Sweden focuses on styling rather than treatment, organised mainly into waxes and styling products. The wax line includes Rough Wax, Matte Clay, Xtreme Fiber, Classic Paste and Shaper Wax; the styling line covers a salt mousse, hairspray, beach spray, dry shampoo and a vegan fibre mousse. Additional shampoos and a conditioner appear on the site marked sold out or coming soon.

Among the named products, the E+46 Rough Wax is described as a thick, creamy fibre wax built for maximum hold and volume [6], while the Xtreme Fiber is positioned for strong-hold, defined styles. The E+46 Vegan Fiber Mousse is a plant-based mousse intended to add structure and help a style last [7].

Pricing and channel point to a professional, salon-oriented brand rather than a mass-market one. Products are sold directly through the brand's own store and through third-party retailers in the Nordics, the United Kingdom and the wider EU. The site also runs a "Support Your Local Salon" feature, letting customers credit a salon at checkout — a sign of the brand's salon-channel roots [2].

A third-party retailer describes the line as "the Swedish hairdressing brand for extra care," though this phrasing comes from the retailer rather than the brand's own site [8].

Several products carry vegan and paraben-free labelling, but these claims attach to specific items rather than the whole range. The E+46 Vegan Hair Spray is marketed as a "vegan formula" made "without animal ingredients" [10], and the Rough Wax is listed as free of parabens by a retailer [9]. The company states that all its products are made to Swedish standards; no formal third-party certifications are listed in the available sources.

The brand is active. Its Shopify storefront is live with products in stock, a current copyright year and a "Coming Soon" collection signalling new launches in development [1]. There is no Wikipedia entry and no coverage in major beauty media; the available record is a small Stockholm salon-channel and direct-to-consumer brand rather than a widely marketed prestige label.