Elgon Green Imagea

Elgon Green Imagea — usually called Imagea, and sometimes marketed as Elgon Green — is a professional haircare and haircolour line produced by the Italian company Elgon. Introduced in 2017, it is positioned as Elgon's first fully "green" or ecological range, built around plant-derived and organic-farming ingredients and vegan formulations. The line sits within the broader Elgon brand, a professional hairdressing house founded in Milan in 1970 by hairdresser Domenico Caimano [6].

Elgon is the leading brand of the family-owned Italian cosmetics group Pidielle S.p.A. The company's own materials spell the parent name inconsistently: the trade press and most brand sources use "Pidielle S.p.A." [6], while the footer of Elgon's about page renders it "Pidelli SpA" [1]. Production is based at Nerviano, near Milan, where Elgon describes itself as a "100% Italian" manufacturer exporting to around 91 countries [6].

Elgon was created to serve professional hairstylists looking for quality and Italian manufacturing, according to the trade magazine Estetica, which records the company's founding by Caimano in 1970. Imagea was launched decades later, announced in a brand post dated March 2017 as Elgon's "new green line" [2]. The company has framed the launch against a wider shift toward sustainable beauty, noting at the time that the organic-beauty market had grown sharply worldwide.

The line is aimed at the professional salon channel rather than direct retail, and spans both haircare and technical haircolour for what the company describes as all hair types, from dry and damaged to fine or oily [2].

Imagea is built on a proprietary framework Elgon calls "Mother Science," which the company presents as a standard for professional green cosmetics intended to clarify what "natural" means in an industry it says is crowded with vague claims [5]. The framework sets out principles such as prioritising plant-derived raw materials, sourcing from organic farming, and ensuring vegan formulations.

In practice, Elgon states that each Imagea product contains at least one organic ingredient and one from sustainable agriculture, and that the formulas exclude silicones, parabens, petrolatum, formaldehyde, synthetic dyes and PEGs [2]. The line is described as suitable for vegans, with the company also citing Halal compliance. Plant-derived ingredients highlighted across the range include barley protein, pomegranate and orange extracts, baobab, Kalahari melon oil and Andean quinoa extract [3]. Elgon says it deliberately sources some raw materials from developing countries to support rural communities there.

Sustainability is central to how Elgon presents Imagea. The company says the line's tubes and labels use a bioplastic made from sugar-cane waste, its bottles and jars use recycled PET, and its cases use FSC-certified paper [2]. These packaging claims predate a wider 2023 shift across the parent Elgon brand to fully recycled-plastic (R-PET) bottles and caps [1].

Outside its own channels, Elgon's coverage comes mainly from trade press rather than consumer beauty media. Estetica Export profiled the company in 2020 to mark its 50th anniversary [6], and the US industry title Modern Salon reported on Elgon's entry into the American market [9]. No third-party certifications for the Imagea line are independently documented in the available sources.

Elgon Green Imagea remains an active line within the Elgon brand. The parent company continues to operate from Nerviano, with recent activity including the 2023 R-PET packaging rollout and a 2024 corporate partnership supporting cancer patients, alongside active social-media channels [1].