endro Cosmétiques

endro Cosmétiques is a French natural-cosmetics company based in Lannion, in Brittany. It designs and manufactures more than forty hygiene, face, body and hair-care products, all of which it describes as being of 100% natural origin. The company grew out of a solid deodorant that co-founder Marion first mixed in her own kitchen, and it has kept zero-waste, refillable packaging at the centre of its identity ever since. The name "endro" is Breton for "nature" or "environment", chosen as a nod to the region the founders come from [5].

The brand is active. It completed a full identity redesign in 2026, continues to launch new products, and sells through both its own website and a wide retail network across France and the rest of Europe.

endro traces its beginnings to 2018, when Marion began formulating a natural deodorant at home, wanting products that were transparent about their ingredients and gentle on both skin and the planet [2]. After a couple of months of testing with friends and family, the response was encouraging enough to turn the experiment into a business. She founded the company with a co-founder, Boris, in Lannion.

Sources differ on the founding date. The company itself dates its origin to 2018, the year Marion started making deodorant in her kitchen [2]; several outside accounts describe endro as "founded in 2019," which corresponds to its public commercial launch rather than its earliest formulation work [5].

endro reached the public in June 2019 through a crowdfunding campaign on Ulule, timed to World Environment Day. The campaign drew pre-orders for 1,459 deodorants — about seven times its original goal — which allowed the company to rent its first laboratory in Lannion and put its first website online later that year [2]. Its products initially reached shoppers through organic and bulk grocery stores.

A first graphic redesign followed in 2020 as the range widened. In 2024 the company entered pharmacies, adopting a transitional visual identity it framed as an alliance between natural formulation and "pharmaceutical rigor" [2]. A complete brand-identity redesign arrived in 2026, alongside a catalogue that had grown past forty products spanning hygiene, face, body and hair care.

The company positions itself as both the designer and the manufacturer of its products, keeping research, production and shipping centralised in Brittany [3]. Its stated mission is to "offer you the best of nature with products that are 100% natural in origin," and its 2026 rebrand carries the tagline "Naturally, Endro." endro describes the new identity as a "balance between high technicality and absolute respect for the Earth" [4] — an attempt to pair natural formulation with measurable efficacy.

The solid deodorant that started the company remains a signature item, sold in balm form and as a refillable stick. The range extends to toothpaste sold in returnable glass jars, solid shampoos, facial cleansers, serums and creams. A defining feature across the catalogue is packaging designed to be returned and reused: endro favours glass jars it presents as returnable, recyclable and refundable, positioning them as a replacement for single-use plastic [5].

The company says every formula is of 100% natural origin and biodegradable, and its products are described as vegan [5]. To support its claims, endro states that its products go through consumer and use testing, toxicological review and stability controls.

Sustainability is central to how endro describes itself. Its range is certified COSMOS Organic, a standard the company says guarantees organic-farming ingredients and responsible production processes [3]; its deodorants additionally carry Nature & Progrès certification [5]. Manufacturing is concentrated in Lannion, and the company partners with an ESAT — a French sheltered-employment establishment — for labelling and packaging work. endro also reports supporting Pink October and donating more than €300,000 worth of non-compliant products each year to a charitable association [3].

endro has been profiled by regional Breton media, including an editorial feature that presented it as a zero-waste, "100% Breton" cosmetics brand built around returnable glass packaging and vegan formulas [5].

The company is active. Its website carries a 2026 copyright, its 2026 rebrand is complete, and it continues to release new products. Its goods are sold both directly online and, according to the company, through roughly 2,500 physical points of sale — pharmacies, parapharmacies, beauty institutes and specialist shops — across France, other European countries and some markets beyond [1].