Overview
Founder Nikki Huebner started wearing lash extensions and could not find products to clean or maintain them, so she created her own cleansing and drying cloths; the brand was named 'Endure' to honor her late daughter Chyler, whom she lost around 2010, and it launched on May 10, 2017.
History
Founder Nikki Huebner lost her daughter Chyler; the brand was later named 'Endure' in her memory (origin motivation).↗
EndureLash Organic Lash Cloths / Endure Beauty launched on May 10, 2017 (on what would have been Chyler's 8th birthday).↗
Expanded into retail via The Market at Macy's (Atlanta), QVC/HSN, big-box retail and global ecommerce.↗
Approximately $325,000 donated to Chyler's Family Room Project, reportedly helping comfort over 50,000 families across North Carolina.↗
Signature products
EndureLash Organic Eye Make-Up Removal Cloth↗
EndureLash Organic Drying Cloth↗
NEW! Pro Plus Lash Lift Kit ($155.00)↗
NEW! Pro Plus Brow Lamination Kit ($105.00)↗
Under Eye Therapy Gel Pads↗
Ingredients & philosophy
The brand positions itself as organic, eco-friendly, low-chemical beauty aimed at enhancing natural lashes, brows and skin, offering professional-grade efficacy with fewer chemicals.
Sources
T1 primary · T2 secondary · T3 note- [1]T1endurebeauty.comhomepage
- [2]T1endurebeauty.com/pages/aboutabout
- [3]T2endurebeauty.com/pages/contactother
- [4]T2endurebeauty.com/pages/endurelash-lash-academyphilosophy
- [5]T3spaandbeautytoday.com/articles/beautyboss-nikki-huebner-founder-ceo-of-endure-beauty-endurelashexternal_other
- [6]T3canvasrebel.com/meet-nikki-huebner/external_other