Eqqualberry

Eqqualberry is a South Korean skincare brand based in the Gangnam district of Seoul and owned by Boosters Co., Ltd. [1]. A recent entrant to the K-beauty market, it sells serums, toners, creams, cleansers and masks directly to consumers, and is best known for a bakuchiol-based plumping serum that gained attention on social media.

The brand is young, and its exact start date is not firmly established. Web sources place its launch around 2023 or 2024 and consistently describe it as a newcomer; no founding year is stated on the brand's own site [6]. Its parent, Boosters Co., Ltd., holds an e-commerce registration dated 2019, but that filing belongs to the parent company rather than to the Eqqualberry brand itself [1].

Eqqualberry operates from offices on Nonhyeon-ro in Seoul's Gangnam-gu and is run by Boosters Co., Ltd. (주식회사 부스터스), whose chief executive is listed as Choi Yoonho [1]. The label is built around Korean skincare conventions; one editorial review frames it as "born in Seoul, where dermatology clinics and herbal apothecaries coexist," and describes its approach as pairing clinic-inspired actives with botanical ingredients [4].

The company explains its name as a combination of three words: Equal, for equality; Quest, for pursuit; and Berry, for vitality [2]. A retailer review offers a simpler two-part reading, treating the name as "Equal" (balance for every skin type) plus "Berry" (a nod to natural antioxidants) [4]; the brand's own three-part account is the authoritative version.

According to Eqqualberry, the brand is organised around diversity and individuality in beauty, on the premise that "everyone deserves access to skincare that helps maintain healthy, radiant skin." The company says it envisions "a world respecting diversity and promoting harmony rather than uniformity" [2]. Its messaging leans on a small set of phrases — "Natural Energy on My Skin," "Cheerful Skincare" and "Experimental Texture" — and the tagline "Embrace Natural Energy."

The range is skincare only and is sold directly through the brand's own site, with a "Shop Worldwide" option for international orders. At launch its bestselling serums were priced uniformly, positioning Eqqualberry as an accessible indie label rather than a premium house.

Eqqualberry's catalogue is built around active ingredients, grouped on its site under names such as Vitamin C, NAD+, Hyaltoin, Bakuchiol, Aloe PDRN, Ceramide, Collagen and Purple Rice. Among its signature serums are the Vitamin Illuminating Serum, marketed for dark spots, alongside NAD+ Peptide Boosting, Hyaltoin Flooding and Aloe PDRN Calming serums.

Its most-discussed product is the Bakuchiol Plumping Serum. The retailer Stylevana describes its hero ingredient as "99% pure Bakuchiol, a plant-based Vitamin A ingredient" intended to support collagen and reduce the appearance of fine lines and enlarged pores [5]. Bakuchiol is commonly used as a gentler, plant-derived alternative to retinol.

A third-party editorial review reports that the brand is cruelty-free and avoids parabens and synthetic fragrances, and that many of its formulas are vegan — with the exception of products containing PDRN, a fish-derived ingredient sourced from salmon DNA [4]. These descriptions come from a retailer blog rather than from a certification or the brand's own labelling.

Editorial coverage of Eqqualberry has centred on its bakuchiol serum. Stylevana, in an editor's review, characterises the brand as "a relative newcomer onto the K-beauty scene" whose serum "has gone viral on social media with countless influencers singing its praises" [5]. The label is associated more broadly with K-beauty and clean-beauty trends [4].

Eqqualberry is active. Its product line is live and sold internationally through its own direct-to-consumer site and via K-beauty retailers, and the brand maintains accounts on Instagram and TikTok. Editorial coverage from the mid-2020s and ongoing product activity indicate a label still building its presence rather than winding down.