Esotiq

Esotiq is a Polish lingerie and beauty brand owned by the listed company Esotiq & Henderson S.A., headquartered in Gdańsk. Best known for women's underwear, it also runs a beauty line of fragrances and body-care products sold under the same name. The brand reaches customers through its own stores, multi-brand retail points and an online shop, and remains commercially active.

The company that owns the brand is publicly traded on the Warsaw Stock Exchange, where its shares were quoted at 30.50 PLN in June 2026 [7]. Esotiq describes itself as a lingerie brand "for energetic, modern, and self-confident women," built on the idea that a perfectly fitted bra brings everyday comfort and confidence.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The Esotiq name dates to 2005, when the first Esotiq store opened in Bielsko-Biała, Poland [6]. Several business databases instead list the company as "Founded 1998," but that year refers to Henderson, the men's underwear brand that shares the parent company [7]; the corporate timeline treats 1998 as the Henderson origin and 2005 as the start of Esotiq. A third date marks the legal entity itself: Esotiq & Henderson S.A. was incorporated on 17 November 2010 [8].

In 2011 the Esotiq brand was separated from Poland's LPP group and the standalone Esotiq & Henderson company was created, debuting on the Warsaw NewConnect market for smaller listed firms [6]. The same year, model Joanna Krupa became the face of the brand. In 2015 the company moved to the main floor of the Warsaw Stock Exchange and opened its first store in Germany.

There is some disagreement in third-party records about the company's basic identity. The business-data service Tracxn describes Esotiq as a 2006 internet-first innerwear company based in Görlitz, Germany [9]. The company's own legal filings place it in Gdańsk, Poland, registered under KRS number 0000370553 [3], a record corroborated by Investing.com and EMIS [8]; the German reference most likely reflects a logistics or retail node rather than the company's origin.

Alongside lingerie, Esotiq sells a beauty collection under the tagline "bring out your beauty" [1]. The range centres on fragrances and body care: perfumes, body oils and mists, bath products such as soaps and bath discs, makeup and cosmetic sets, and accessories like cosmetic bags.

The fragrance line is built almost entirely on collaboration collections with Polish public figures. These include perfumes developed with actress and singer Julia Wieniawa, fashion designer Eva Minge, television presenter Marcelina Zawadzka, and Joanna Krupa, whose namesake "Feminine Power" perfume sits within a broader signature range. The body-care side extends the same approach: Julia Wieniawa's "Glow Dust" shimmer body oils and a moisturising body mist made with Mokosh, a Polish natural-cosmetics brand, are among the named products.

Esotiq is one of two brands held by Esotiq & Henderson S.A., the other being the Henderson men's underwear label. The company specialises in the design and sale of women's and men's lingerie, and EMIS lists cosmetics among its registered secondary activities, consistent with the beauty range [8]. The business reported between 101 and 500 employees as of 2024 [8].

According to the company, it operates more than 300 retail stores together with over 2,800 multi-brand sales points, alongside the Esotiq.com online shop and a mobile application [6]. Its stores reach beyond Poland into Germany, Ukraine, Serbia and Moldova [2].

The brand is active. Its parent, Esotiq & Henderson S.A., trades publicly on the Warsaw Stock Exchange under the ticker EAHP, and the online shop carries a current beauty catalogue [7]. The company's own materials cite more than 25 years of experience in the lingerie industry.