FacEvolution

FacEvolution is an Austrian cosmetics company founded in Salzburg in 2005, specialising in eyelash, eyebrow, lip and hair serums built around biopeptides and growth-factor claims. Its e-commerce site, facevolution.eu, is operated by the Czech company Skinso s.r.o., and the brand sells across the Czech Republic, Austria, the United Kingdom, Switzerland and other European markets. Its best-known product is the HairPLUS eyelash growth serum.

The company positions itself around measurable, clinically backed results rather than marketing promises, particularly in the lash-serum category where it built its reputation. It remains active, with a current online store and 2026 copyright on its homepage.

According to product copy and a recurring description repeated by several independent retailers, the company was founded in Salzburg in 2005 "with the aim of offering women quality, innovative cosmetics which could really deliver" [10]. An Austrian business directory lists the company at Josef-Schwergasse 9 in Salzburg under the cosmetics category, with an Austrian toll-free phone number [9].

The brand's national origin is described inconsistently in its own material. A FacEvolution product page states the line is of German origin and "on market since 2005" [8], while the company's registration details and multiple third-party listings place it in Salzburg, Austria [9]. Independent retailers including Notino consistently describe it as "founded in Salzburg in 2005" [10]. The "German" wording most likely reflects broader German-language-market shorthand rather than a separate German headquarters. The founding year of 2005 is consistent across sources.

The names of the founders are not publicly documented.

FacEvolution entered the Czech Republic market in 2012, where its HairPLUS serum became, by the company's account, the best-selling eyelash serum in its category [8]. The brand's "about" page refers to more than 15 years of activity, consistent with a 2005 founding and a roughly 20-year mark in 2025.

The facevolution.eu online store is run by Skinso s.r.o., a Czech company registered at the Regional Court in Brno (business ID 29368537) and based in Zlín. The brand office itself is listed in Salzburg, Austria. In effect, the Austrian brand operates its European e-commerce through a Czech entity, which also runs the separate skinso.cz site.

FacEvolution frames its products around results that customers can see for themselves. "We believe that cosmetics should do more than just make promises," the company writes, adding that "beautiful lashes shouldn't just be an advertising slogan; they should be the reality you see in the mirror every morning." Its stated mission is "empowering women to feel irresistible, one lash at a time," and it lists core values including proven results, innovation that bridges science and aesthetics, and safety combined with effectiveness.

The range sits at the prestige end of the market, with its flagship eyelash serums retailing at around 90 euros. Distribution is multi-channel, combining the brand's own site with retailers such as Notino and perfecthair.ch and listings on price-comparison platforms.

The catalogue centres on eyelash and eyebrow care, alongside lip, hair and skincare items. Signature products include the HairPLUS FacEvolution eyelash growth serum, a stronger HairPLUS FORTE variant, the NUVEGA lash serum (marketed as vegan), the lipPLUS BOOSTER plumping lip gloss and the HairPLUS XXL mascara. The line also extends to active shampoo and conditioner, applicator brushes and small eco-leather accessories.

The serums are built around what the company identifies as their main active ingredient, biopeptides, described as protein components said to prolong the lash growth cycle without disturbing it [8]. Other listed ingredients include vitamins A, C and E, sodium hyaluronate, panax ginseng root extract and myristoyl pentapeptide-17. The company states its serums are free of hormones, and it describes the products as paraben-free and not tested on animals [8].

FacEvolution attaches several efficacy figures to the HairPLUS serum. Its homepage advertises lash growth of up to 80% in eight weeks, while the product page cites visible effects within four weeks and up to a 50% increase in lashes with results after six to eight weeks of regular use [8]. A description carried by retailers refers to clinical studies finding maximum lash-length increase over six to eight weeks, of up to 40–45% of original length [10]. These figures originate from the company's own reporting.

FacEvolution is active. Its online store carries current euro pricing, in-stock inventory and a 2026 copyright notice, and it maintains social accounts under the handle facevolution.official [1]. The brand operates across multiple regions — including the Czech Republic, Austria, the United Kingdom and Switzerland — but is not global in scope.