Fan Palm

Fan Palm is a Copenhagen-based lifestyle and beauty-accessories brand founded in 2018 [2]. It sits within the Danish company CREA CPH and centres on a small range of beauty tools and travel pieces: paddle hair brushes, silk sleeping eye masks, beauty bags and storage. The brand describes itself as a "Copenhagen based Lifestyle brand" built around colour, print and what it calls relaxed glamour, and it remains in active trade across the Nordics and several export markets.

The company positions its products as everyday indulgences rather than treatment cosmetics, summarising the idea in the tagline "An Everyday Celebration" [2]. It sells directly through its own site and through a range of third-party retailers.

According to the brand, Fan Palm was "founded in 2018 by best friends Anette Thrane and Lene Mønster" [2]. The two are presented on the company's About page as the brand's only founders. A separate search-engine snippet records a third founder, naming "Anette Thrane, Lene Mønster, and Jacob Leistner" [5]; no primary source confirming this third name was found, and the company's own site lists only the two. The founding year of 2018 is consistent across the available sources.

From the outset the brand was based in Copenhagen, with its registered address at Dampfærgevej 10 in the city's Østerbro district [4]. Its outlook is built around what the About page calls "peaceful tropical vibes and adventure," brought into everyday routines through colour and design.

Fan Palm operates as part of CREA CPH, the Danish company behind the brand [4]. Company contact and ambassador inquiries both run through CREA CPH addresses, and co-founder Lene Mønster is associated with the parent company. No acquisition history or sister brands are recorded in the available material.

The brand frames itself as a "colorful universe" of seasonal shades, playful prints and breezy silhouettes, and says it "aims to bring a sense of peaceful tropical vibes and adventure" into daily life while "spreading positivity and celebrating the beauty of quality, design and functionality" [2]. Its stated values cluster around quality, design, functionality and what it terms relaxed glamour.

On its homepage the company describes its offer as "a sanctuary of luxury, providing you with indulgent essentials you need to pamper yourself" [1]. The positioning is squarely lifestyle and accessory rather than skincare, makeup or fragrance: the products are tools and travel pieces meant to make daily grooming feel like an occasion.

Fan Palm's catalogue runs to roughly seventy products organised into categories including hair brushes, sleeping masks, beauty bags, beauty storage and laptop sleeves [3]. Its signature item is a paddle hair brush, made, according to product copy, from a blend of boar hair and rounded nylon bristles intended to stimulate the scalp and distribute the hair's natural oils. Brushes are sold in several sizes and in seasonal colourways such as Jungle, Blush and Stardust.

Alongside the brushes, the silk sleeping eye mask and the beauty bag are the brand's recurring core pieces, joined by fine towels. The range is presented as the brand's "daily essentials for a glamorous look wherever you go," with new colour stories introduced by season.

The brand has not published ingredient claims, certifications or sustainability commitments in the available material, and no proprietary technologies or patents are recorded.

Fan Palm is active. Its direct-to-consumer site carries a 2025 copyright and a full product catalogue, and the brand is distributed across multiple regions [1]. Beyond direct sales in Denmark, its products are carried by Nordic retailers including Lyko, lot29.dk, BeautyCos and JL Beauty, and it has reached export markets through stockists such as Free People in the United States, BEBE Concept in Poland and retailers in Spain and Switzerland. No Wikipedia entry or major beauty-press coverage was found, consistent with its scale as a small independent brand.