FarmaVita

FarmaVita is an Italian professional haircare company founded in Milan in 1973 [1][8]. It develops and manufactures colour, care, styling and scalp-treatment products aimed at salons rather than the retail shelf, and it remains in active operation, with its own production plant and a stated presence in more than 40 countries [1].

The company describes itself as a full-cycle industrial complex that handles a product from formulation through to shipment, combining an in-house manufacturing plant with a dedicated research-and-development laboratory [1]. That salon-professional focus, and the breadth of its colour ranges, define how FarmaVita positions itself.

FarmaVita was established in Milan in 1973 [1]. According to the company, a change of ownership followed in 1990, after which the business began to expand internationally [1]. The founders are not named in the company's own published material.

Today the company is headquartered at Locate Varesino, in the province of Como, roughly ten minutes from Milan-Malpensa airport [1]. A pro-haircare retailer describes the brand in the same terms, noting that its products are developed in its own laboratory and produced in its own plant at Locate Varesino, near Milan [8]. The two accounts are consistent: the firm was established in Milan and now manufactures from the nearby Locate Varesino site.

FarmaVita presents itself as an Italian company whose overriding priority is to create high-quality professional hair products, and it markets primarily to salon professionals [1]. A licensed distributor characterises the range as emphasising practical benefits, ease of application and versatility across hair types [9]. The catalogue spans colour and bleach, care, styling, perms and straightening, a barber collection, specific treatments and private-label production [1].

Colour is central to the company's identity. Its permanent colour lines include Suprema Color, an oxidising permanent colouring cream, and Life Color Plus, which a distributor describes as offering 140 shades and using the brand's EXCELSA Hp technology [9]. The same source records gray-coverage claims of 100% white coverage for Life Color Plus and 100% gray coverage for Suprema Color [9]. An ammonia-free line, B. Life Color, is also part of the colour catalogue.

On the care side, FarmaVita groups much of its treatment range under the Amethyste collection, which the company calls its ultimate high-performing professional hair-care collection and describes as taking a skincare-inspired approach with ingredients and textures organised into sub-lines such as Chroma, Nutri, Biomimetic, Hydra, Blonde and Curl. Related care lines include Omniplex and Argan Sublime. Argan oil, keratin and macadamia oil recur across the ranges as headline ingredients [8].

The company's scalp range is built around Tricogen, sold as a lotion in single-use phials and as a companion shampoo. Its formula centres on two named components: Auxina Tricogena, which the company says improves metabolic exchanges between hair and the blood circulation, and Balsamo Fioravanti, a complex of botanical extracts including myrrh, ginger and clove [7]. FarmaVita targets the products at excessive sebum and dandruff.

FarmaVita is active. Its news page lists confirmed trade-fair attendance into 2026, including Cosmoprof North America in Miami (January) and Cosmoprof Bologna (March), alongside recent product launches such as Suprema Color and a set of six new hair colours [5]. Combined with an operating manufacturing plant and an international distribution footprint, this points to an ongoing, working business rather than a dormant label.