FAY

FAY, which trades as Fay Hair Pro, is a hair-appliance brand from the United Arab Emirates. According to the company, it was founded in 2020, and it sells electrical styling tools such as straighteners, curlers, hot air brushes, a hair dryer and a waver [2]. Its registered trading address is in Dubai [6].

The name FAY appears in capitals in the store's logo and header, usually as "FAY HAIR PRO". Despite the "Pro" in the name, the range is aimed at people styling their own hair at home rather than at salons. The brand is active and sells through its own online shop and a small network of branches in shopping malls in three Emirati cities.

Fay Hair Pro tells its origin story briefly. The company says it was "born in the UAE" with the aim of changing how people style their hair, using tools that give professional-looking results [2]. Its About page gives 2020 as the founding year, and this is the only founding date the company has published.

The people behind the brand are not publicly named. The company's contact-information page lists only the trade name "Fay Hair Pro", a phone number, an email address and a Dubai address, and leaves the fields for VAT and trade numbers blank [6]. No founders, directors or parent company are identified on the brand's website.

Little of the brand's history after 2020 is dated in public. The online catalogue offers the clearest timeline. Its oldest listed products were added in September 2024, and the catalogue has since grown to around 33 products [8]. The newest addition, an Ionic Straightener Brush in purple, was listed in March 2025 [8].

Over the same period the brand built a physical presence in the Emirates. Its store locator lists seven branch addresses, all in shopping malls in Dubai, Abu Dhabi and Sharjah [7]. The site footer sums up that reach as "Dubai, Abu Dhabi & Sharjah".

Fay Hair Pro presents itself as a maker of styling tools for home use. The company describes its mission as providing hair tools "that blend performance with convenience, making professional-level styling accessible to everyone" [2]. It names innovation, quality and customer satisfaction as its guiding values from the start, and says each product is developed with careful design and testing.

The tone of the brand is aspirational rather than technical. Homepage banners promise smooth, shiny hair every day with little effort, and the company says its tools suit every hair type. The brand also stresses appearance: many of its tools come in a choice of colours and finishes, from titanium and lilac to ombré and purple.

The catalogue is made up entirely of electrical hair-styling appliances. It is organised into ten product lines: a 3-in-1 hot air brush, an auto curler, a clip curler, a dual hot air brush, a hair curler, a hair straightener, a hair dryer, an ionic hot air brush, an ionic straightener brush and a wave styler.

Three products are given particular prominence on the homepage:

- Hair Straightener – sold in several finishes, including titanium, lilac and ombré. The company says its ceramic plates spread heat evenly for a smooth, frizz-free finish. - BLDC Motor Hair Dryer – a dryer built around a brushless DC (BLDC) motor, a type of electric motor without brushes that the brand describes as powerful, energy-efficient and quiet. - Wave Styler Waver – a tool for creating loose, beach-style waves.

The technologies the brand highlights are common across the category: ionic technology, which is meant to reduce frizz, ceramic and titanium plates, and brushless motors. None of them is branded or owned by the company, and no patents or research partnerships are documented.

One homepage banner makes a quantified performance claim, advertising "3x Less Heat Damage and 2x More Volume" [1]. The page gives no test method, study or comparison product to support these figures. No third-party certifications are documented for the range.

FAY is an active brand. Its online shop was trading, with current prices and a flash-sale collection, as of September 2026. The most recent dated addition to its catalogue is from March 2025 [8], and no news coverage, press mentions or product launches from the past year have been found. Its activity is therefore visible mainly through its working storefront and its mall branches in the Emirates [7].

The brand's physical presence is limited to the United Arab Emirates. No independent press coverage, awards or Wikipedia entry are documented for FAY, and its public profile rests almost entirely on its own website and social media accounts on Instagram, TikTok and Facebook.