Folia Paris

Folia Paris is a French perfume brand based in Paris and launched in 2026. It presents itself as an accessible, transparent take on niche perfumery, aimed in particular at a younger generation of fragrance buyers. The brand is operated by Champs-Élysées Prestige, a Paris company also referred to as Maison Maïssa [5].

Trade press dates the launch to February 2026, when Folia Paris was presented at Paris Perfume Week [6]; a post on the company's own blog carries an earlier date of June 2025 [4], which appears to predate the public launch. The name comes from folia, the plural of the Latin folium, meaning leaves — a reference the company links to nature and renewal.

No individual founder is named in available sources. The company describes the brand as a dialogue between an experienced perfume-house creator and Generation Z, a group it characterises as seeking meaning, style and transparency [2]. The seven fragrances were composed by two perfumers working for outside houses: Emna Doghri of Floralys Fragrances, credited with six scents, and Pauline Jégousse of Flair Paris, credited with one [6].

Folia Paris belongs to Champs-Élysées Prestige, a société par actions simplifiée registered at 4 Rue Scribe in central Paris and also known as Maison Maïssa [5]. Trade coverage of the launch attributes the brand to the same house [6]. No acquisition history is recorded; the brand was created within the company rather than bought in.

Folia frames itself as "responsible French perfumery" and, in the company's phrasing, is "not here to change everything" but "just here to offer something better" [2]. Eco-design and French manufacturing sit at the centre of that pitch, alongside a claim of fairer pricing than conventional niche houses. Its fragrances are positioned as unisex [6]. Editorial features have described the brand as a return to essentials built on raw-material quality and an eco-responsible approach.

The range comprises seven fragrances: Chambord, Par Plaisir, Clélie, Puits d'Amour, Anglet, La Pointe Courte and Amphitrite. Clélie and La Pointe Courte are listed as best sellers; La Pointe Courte, the seventh scent, was added in May 2026 [6]. The perfumes are grouped on the brand's site into spicy, fresh and fruity olfactory families.

The company presents Folia as an eco-designed line: refillable glass bottles, cotton-paper labels made in France, natural limestone caps and reduced plastic across the packaging [2]. Editorial coverage notes that the formulas use natural ingredients, natural isolates and nature-identical molecules from green chemistry, and carry a Natural and Responsible Index (INR) score [7]. Folia is candid that its perfumes are not fully natural, arguing that complete naturalism would mean giving up many notes and is not necessarily more sustainable. Formulas are created in Paris and bottling takes place in the Yvelines, with part of the packaging produced in Spain and China [2].

The brand is active. It launched in February 2026 and drew a run of French trade and editorial coverage through the summer of that year, the latest dated August 2026 [8]. Folia operates chiefly in its home market and sells directly through its own online store, which offers international shipping.