For Your Looks

For Your Looks is a Swedish skincare-tools brand built around a single patented idea: mechanical devices for hygienic, at-home skin treatment. It is the consumer-facing name of Aceris Innovation & Production AB, the company founded and led by inventor Viktoria Lönn [8]. The brand's two products are the Beautystick, a tool for removing blackheads, and the Beautyskinroller, a titanium microneedling device. Both are manufactured in Sweden.

The company's exact founding year is not stated publicly, but its history is documented through its patent record. A United States patent application for the underlying device carries a priority date of 3 March 2005, with Aceris Innovation & Production AB listed as assignee and Viktoria Lönn as inventor, placing the company's activity to at least early 2005 [9]. The brand remains active, with products stocked through Swedish pharmacy and beauty retailers as of 2026.

The brand traces back to a problem its founder faced as a teenager. According to a profile by the Swedish Inventors Museum, Viktoria Lönn first devised a prototype at age 15, after removing blackheads with her fingernails left painful, scarring results; she experimented with matchsticks before shaping a dedicated tool [8]. The project was set aside for roughly two decades and revived only after a personal crisis, at which point Lönn pursued patent protection and brought the device to market [8].

Lönn is credited as inventor, founder and chief executive of Aceris Innovation & Production AB [8]. The Aceris company name and the For Your Looks brand belong to the same entity rather than a separate parent and subsidiary: the domain aceris.se redirects to the brand's site, and company contact still uses an aceris.se email address.

For Your Looks is owned and operated by Aceris Innovation & Production AB, a Swedish company. It is a single-brand operation; no acquisitions or sister brands are recorded.

The brand's core product is the Beautystick, described by the company as two plastic sticks that together form a hygienic, recyclable tool for lifting blackheads and other impurities from the skin. For Your Looks frames its main advantage as hygiene, contrasting the device with extraction by fingers to reduce bacterial transfer to the skin.

The second product, the Beautyskinroller, is an at-home microneedling roller fitted with 540 titanium microneedles. The company says it works by creating microscopic channels in the skin to stimulate blood circulation and collagen production, and recommends a cycle of use over about a month followed by a rest period.

The Beautystick is the brand's patented invention. Lönn secured a Swedish patent first, then a patent in Russia, with applications described as pending in several other markets including the United States, China, Japan, India and Europe [8]. The corresponding US filing, submitted on 20 January 2006, describes "a sanitary device for removal of blackheads and pimples" and covers several forms, including stick-style tools with two treatment ends [9]. The patent text itself does not use the Beautystick trade name, which was applied to the commercial product later.

For Your Looks presents itself under the tagline "Unika hudvårdsprodukter" (unique skincare products) and positions its range as Swedish innovation centred on mechanical, tool-based skincare rather than formulated cosmetics. The company states that manufacturing and logistics are carried out in Sweden using Swedish companies [3], and describes the Beautystick's packaging as recyclable.

Coverage of the brand has been limited and mixed. The Swedish Inventors Museum has profiled Lönn and the Beautystick origin story [8]. In Swedish beauty media, the retailer-review site Daisy Beauty published a critical assessment of the Beautystick, rating it one star [10]; the product has also appeared in listings at the subscription retailer Glossybox.

The brand is active. Its website was live in 2026, and the Beautystick and Beautyskinroller are distributed through Swedish pharmacy chains — Apoteket, Apotea and Apotek Hjärtat — as well as the beauty retailer Lyko and the health retailer Vitamin varuhuset [6]. Distribution is limited to Sweden, and the company states it is continually seeking new resellers. No international retail expansion beyond the patent filings is documented.