Framesi

Framesi is an Italian professional haircare company founded in Milan in 1945 by Roberto Franchina [2]. It makes hair color, scalp and hair care, and styling products sold exclusively through the salon channel, and it remains family-owned and independent, now run by a second generation of the founding family. The company is based in Paderno Dugnano, on the northern edge of Milan, and exports its Italian-made range to roughly 75 to 80 countries.

The business is still active. In 2025 it marked its 80th anniversary under the tagline "80 Years of Italian Glam", and in 2026 one of its treatment products received a Cosmoprof award in the hair category [6].

Framesi began in the reconstruction years after the Second World War. According to an industry-association history, Roberto Franchina started the company in 1945 by selling hair pomade to barbershops, before broadening into colognes and perfumes and then turning toward women's salons by the early 1950s [5]. The brand's own pages do not detail that first product but place the same starting point in 1945 Milan and date the "first exclusively professional formulations" to the early 1950s.

That shift to a salon-only footing set the direction the company still follows. The Franchina family has kept ownership across two generations, a structure one editorial history describes as balancing family tradition with a multinational outlook [5].

Framesi built much of its identity around hair color. In 1965 it introduced what it calls the first Made in Italy cream color line, the result of expanded research into hair dye [3]. A decade later, in 1975, it entered the Canadian market — described in the company's account as the first major country to take up its Made in Italy products — and organized a styling group, later known as Italian Style Framesi, to develop and present seasonal hair-fashion collections internationally [5].

In 2005 the company launched Morphosis, a haircare line it says is formulated with local ingredients. Through the 2010s it began framing environmental and social sustainability as part of its core practice, a theme that runs through its more recent product work.

Framesi is independently owned by the founding Franchina family; no parent company is recorded. Leadership has passed to a second generation, with the family holding the senior roles. The company lists no acquisitions.

The company positions itself as a partner to working hairdressers rather than a consumer brand. It describes its purpose as supporting "hairdressers' success" through scalp and hair care, hair color and stylist education, and frames its range around "Italian Style" and what it calls cosmopolitan, Made in Italy craftsmanship.

Central to that positioning is a strict professional-only distribution model. Framesi sells solely to licensed hairdressers and states plainly that it "never sells its products to retail chains or discount beauty outlets" [2]. The company also describes its products as vegan, gluten-free and made in Italy.

Framesi's catalogue centers on professional hair color, with the FRAMCOLOR systems and a coconut oil-based color the company says conditions hair while cutting processing time roughly in half. Its care range is led by Morphosis, while styling and grooming run through the FOR-ME finishing line and the Framesi Barber Gen men's line. One editorial profile puts the overall assortment at around 650 products.

On the research side, a trade profile reports that the company develops formulas in its Italian laboratories using what it terms biomimetic technology, modeled on the natural structure of hair [6]. The same source notes that the Morphosis Restructure Hair Leave-In Molecular Booster is stated to contain 95.7% natural-origin ingredients and to be silicone-free.

Recent product work has emphasized packaging and sourcing. Framesi says it prioritizes recycled and FSC-certified materials, uses post-consumer recycled packaging on the Morphosis line, and has introduced water-saving measures and laser markers to reduce plastic. For the 2025 relaunch of its Framcolor Glamour color line, the company says it moved to packaging made from at least 95% recycled aluminum, which it estimates saves about 11,500 kilograms of virgin aluminum a year [4]. It reports preparing sustainability disclosures based on the VSME reporting framework. The brand's pages list ISO management-system certifications (for quality and good manufacturing practice) rather than cosmetics eco-labels.

In 2026, the Morphosis Restructure Hair Leave-In Molecular Booster received a Cosmoprof award in the hair products category, according to a trade profile. The company and its history have also been covered by the professional-hair title Estetica Export and by Cosmetics Alliance Canada, the latter marking its eighty-year history in 2025 [5].

Framesi is active and trading. It describes a global reach of roughly 80 countries on its own pages [2], while one industry profile gives a figure of 75 countries [6]; both point to broad international export through the salon channel. The 2025 Framcolor Glamour relaunch and the 2026 Cosmoprof award are its most recent recorded activity.