Gabriella Salvete

Gabriella Salvete is a Czech cosmetics brand specialising in makeup, nail products and skincare, founded in 1990 by the Czech-Italian entrepreneur Aleš Monteleone [4][5]. Despite an Italian-sounding name, the company originated in the Czech Republic, where Monteleone set out to fill a gap in the early-1990s market — products there, he found, were either of good quality but expensive, or affordable but poorly made [4]. The brand was built around combining decorative cosmetics with accessible prices.

The company remains independently owned by its founder; no external parent company is recorded [1]. After 2010 it relocated its headquarters to Italy, and Gabriella Salvete is today sold through drugstores, pharmacies and online retailers in more than 30 countries[1].

Aleš Monteleone, described in Czech editorial coverage as a "Czecho-Italian" entrepreneur, established the brand in the Czech Republic at the start of the 1990s [4]. According to the company, it has since grown into one of the most successful cosmetics brands in the Central European region. The Italian styling and name reflect the founder's heritage and a deliberate brand identity rather than the company's origin, which is Czech.

Nail lacquers were among the brand's earliest products, appearing in the first half of the 1990s and becoming foundational bestsellers known for a wide range of shades and lasting wear [4]. In 2010 the company moved its headquarters to Milan, Italy, and expanded internationally [5]. Sources differ on the precise Italian location: editorial coverage records Milan, while a separate account places the Italian subsidiary in Monza [4][5].

By 2017, Czech editorial coverage reported Gabriella Salvete products among the most sold in the local market. Around that time the brand redesigned its products and turned to social media to reach younger customers, after roughly two decades aimed primarily at women around the age of 40 [4].

The brand is independently owned by Monteleone, and the available sources name no external parent company [1]. The "Gabriella Salvete s.r.l." registered in Italy functions as the company's own subsidiary rather than an owner.

Gabriella Salvete positions itself as a Czech-Italian brand that pairs what it calls an "Italian lightness of being" with love, joy and fun in affordable cosmetics. Its tagline reads "Gabriella Salvete is... love, joy and fun!", and the company frames its products as everyday cosmetics created together with its customers. The brand sits in the affordable, drugstore price tier; one English reviewer described it as offering "good quality without breaking the bank" [5].

The range covers decorative cosmetics for the face, eyes and lips, nail products, palettes, skincare such as masks and cleansers, and accessories including brushes and applicators. The nail polish line is presented as a signature range, with the company describing it as having 60 shades, a vegan formulation and ergonomic brushes. Named products include the Dolcezza Matte Lipstick and Cover Foundation lines, alongside the "Goddess" and "Over the Moon" collections.

The company markets a dedicated vegan line, stating that the products it certifies as vegan — including their ingredients and packaging — contain no animal-derived materials [3]. The brand connects this commitment to broader values of care for oneself and for nature. No specific certifying body is named in the available sources.

Gabriella Salvete is an operating, independently owned brand with an active e-commerce site, current product collections and distribution across more than 30 countries. Its most recent clearly dated activity in the sources is product and editorial content from 2022.