Gamma Più

Gamma Più is an Italian manufacturer of professional hairstyling tools, based in Cazzago San Martino in the province of Brescia. The company makes hairdryers, straighteners, curling irons, clippers, trimmers, shavers and related salon equipment, and is marketed internationally under the name Gamma+. It dates its origins to 1978, when it began as a small workshop producing hair dryers [2].

The business remains active. As of 2026 it employs around 50 people across two facilities, continues to release new products, and maintains a regular presence at industry trade fairs.

According to the company, Gamma Più began in 1978 as a small operation in an industrial warehouse that specialised in making hair dryers [2]. In its early years it manufactured styling equipment for other companies under their private labels, before shifting its focus toward building its own brand identity — a change the trade publication Estetica Export describes as a deliberate move away from contract work, though the company still keeps select private-label partnerships [6].

Valter Sartori is named as one of the founders and the general manager of sales. In an interview with the hair-industry publisher GLOBElife, he is described as having started out as an assembler of electrical components before moving into the manufacture of professional hair accessories [7].

The founding date is recorded slightly differently across sources. The company's own site and Estetica Export both give 1978 as the year of founding [2][6]. A separate, competitor-affiliated website instead states that the brand was "born in 1988," attributing it to four founders [8]; that figure may refer to a later formal incorporation, but it appears only on an unreliable source and is not corroborated elsewhere.

A note on identity: Gamma Più should not be confused with GAMA Professional (also styled GA.MA), a separate and larger Italian hairstyling-tools company based in Bologna. The two are unrelated.

Gamma Più's range covers two main areas: professional haircare tools — hairdryers, straighteners and curling irons — and barbering equipment such as clippers, trimmers and shavers. Production, the company says, is carried out in-house at its Italian factory, with development, manufacture and testing handled internally [2].

Its most prominent product is the XCEED professional hairdryer. According to Estetica Export, the dryer combines active oxygen, infrared and ionized air technologies and runs on a brushless digital motor rated at 120,000 rpm, while weighing only 300 grams [6]. The same XCEED name extends to a line of barber tools built around the company's Vector IN2 motor. Other items in the catalogue include the DONNA+ GLAMOUR flat iron, described as having three heat settings and an automatic shut-off, alongside named products such as Alpha Up, Boosted One Foil and X•Horizon, the last of which carries the tagline "Some admire new horizons. We create them" [1].

The company frames its work around three stated pillars: innovation, quality and style. It emphasises continuous research and experimentation, in-house Italian production to high standards, and an Italian design aesthetic, and describes its approach as "dynamism, flexibility, attention to the market, and a constant, friendly dialogue with customers and their needs" [2]. Its products are positioned for the professional salon and barbering market rather than for retail consumers, and are distributed worldwide both under its own brand and through contract-manufacturing arrangements [6].

Education forms part of how the company presents itself. Through factory tours and demonstrations, Gamma Più says it aims to "help educate young generations of hair stylists by stimulating their sense of judgment based on the knowledge of their professional electric tools," and its education page references visits from local vocational schools [3].

Gamma Più states that it was named the best company producing professional hairstyling tools for 2026, the second consecutive year it received the recognition [4]. The company has also been the subject of trade-press coverage, including a profile in Estetica Export and an interview with Sartori published by GLOBElife.

The brand is active. Its website lists news posts dated into 2026, including a May 2026 announcement of a collaboration with Accademia Sanrizz and several activities tied to Cosmoprof 2026 [4]. The company operates a multilingual site and distributes its products across several markets.