Glitter Eco Lovers

Glitter Eco Lovers is a Norwegian cosmetics brand that makes plant-based, biodegradable glitter for the face, body and hair. It was founded in 2021 by Charlotte Bakke and is run through the company Eco Lovers AS [1][6]. The brand sells edible glitter, glitter kits and hair glitter, and positions itself as an alternative to conventional plastic glitter, which it describes as one of beauty's most overlooked sources of microplastic pollution.

The company traces its beginnings to 2018, when Bakke first made an eco-friendly cosmetic glitter for use at Norwegian summer festivals; the business was formally established as Eco Lovers AS in 2021. The same year, Norwegian makeup artist Tomas Erdis joined the company [4].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand's founding question, as the company puts it, is "why should glamour come at the cost of our planet?" That premise grew out of Bakke's early experiments with festival glitter in 2018 and led to the formal launch of Eco Lovers AS in 2021. A trademark for "cosmetic glitter for body, hair and nails" was filed in June 2020 under the name Eco Lovers, Charlotte Bakke.

Charlotte Bakke is credited as founder and remains associated with product development. In 2021 she was joined by Tomas Erdis, a makeup artist described by the company as a contributor with experience in cosmetics and trends and a network in the Norwegian fashion industry [4].

Glitter Eco Lovers' range covers glitter for the face, body and hair. Products include an edible glitter sold as EAT ME Gold, a set of Mini Glam Kits in shades such as Pink, Bronze, Silver Holo and Sky Blue, hair glitter, and party kits such as the Rainbow Glow Party Kit. A chunky eco glitter called Disco Queen is also sold through an Amazon storefront in the United States [7].

The core material is Bioglitter, a plant-based glitter that the brand uses under license rather than manufactures itself. According to the company, Bioglitter is produced primarily from cellulose derived from eucalyptus trees, replacing the plastic core of conventional glitter with biodegradable material. The brand states that the glitter typically breaks down within about 90 days in soil with adequate water, warmth and microorganisms, and that it is up to 40% softer than conventional plastic glitter, with no sharp edges [3].

The company frames its approach as "Clean Glam Beauty" and summarises it in three pillars: plastic-free by design, vegan and cruelty-free, and what it calls "transparency over trends" — explaining what ingredients do rather than marketing them vaguely [5]. Its products are described as 100% vegan and not tested on animals, and free from antimony, parabens and common allergens. The brand also says its glitter is designed to comply with EU Regulation 2023/2055, which restricts intentionally added microplastics in cosmetics [3].

Sustainability is central to how Glitter Eco Lovers presents itself. The company describes itself as a certified user of Bioglitter and says it uses only plant-based, biodegradable material, summarising the commitment as "no plastic glitter, no shortcuts." It points to conventional glitter as a microplastic problem, citing a claim that roughly 99% of glitter produced worldwide is still made of plastic [1].

The brand situates its products within a changing regulatory landscape, referencing the EU's 2023/2055 restriction on intentionally added microplastics and a French ban on microplastics in rinse-off cosmetics taking effect in January 2026 [4]. According to the company, its glitter ships to the EU, Norway, the United States and Canada.

The company runs a small research effort around its core material. It lists collaborations with the Division of Applied Chemistry at Chalmers University of Technology in Sweden and with the University of Cambridge on cellulose-based glitter [4]. The named Chalmers contributors include researcher Mathias Johansson, PhD candidate Maria Teresa Ahumada Ochoa and professor Anna Ström.

In December 2025 the company completed a research-driven pre-study on bioglitter stability with natural binders for ready-to-wear products, funded by the Regional Research Fund Vestfold and Telemark [4]. Eco Lovers AS describes its mission as making glamour sustainable and notes what it sees as limited innovation in shimmer- and glitter-based makeup.

Glitter Eco Lovers is active. It operates an online store, completed a funded research pre-study in December 2025, and references upcoming microplastic regulations, indicating ongoing operation [4]. By 2022 the company said its products were carried in more than 150 physical stores and ten Nordic online retailers [1]. It remains a small business built around Eco Lovers AS in Norway, selling across the Nordics and shipping internationally.