Glitter Me Up

Glitter Me Up is a British cosmetics brand specialising in glitter makeup and temporary face and hair jewels aimed at festival- and party-goers. It is part of the PaintGlow family of brands, which is in turn owned by Lakeland Cosmetics Ltd, a manufacturer based in West Cumbria, England. The brand was launched in 2019 as a sister line to PaintGlow [12], and its products are made in the UK and described as vegan and cruelty-free.

The brand remains active: its catalogue is sold and promoted through the PaintGlow storefront, which carries current offers and a 2026 copyright notice [1]. Public-relations activity is sparse, however — the most recent post in the parent company's news archive dates to May 2022 [5] — so the brand is best characterised as commercially live but quiet on editorial and marketing channels.

Glitter Me Up was created in 2019 as a dedicated glitter and face-jewel line within the wider business built by Lee Dobinson, who established the parent company, Lakeland Cosmetics Ltd, in 2008 [12]. The named founders of the Glitter Me Up line itself are not publicly documented; Dobinson is recorded as the founder of the parent company rather than of this specific sub-brand.

The operation is rooted in the English Lake District. The company describes itself as based on the edge of the Lake District UNESCO World Heritage Site in West Cumbria, with corporate records listing an address in Workington. Manufacturing is local: the parent company says all of its products are made in its West Cumbrian factory, with water drawn directly from the Lake District and other ingredients sourced from within the UK.

How Glitter Me Up sits within its corporate family is described slightly differently depending on the source. PaintGlow presents it as one of six brands it operates, alongside PaintGlow itself, Rebellious Colour, Funky Face, Fright Fest and ExtremeFX [2]. The ultimate parent, Lakeland Cosmetics Ltd, instead lists Glitter Me Up as a sub-brand in its own right, ranked beside PaintGlow rather than beneath it [9]. Both framings are accurate at different layers — Lakeland Cosmetics is the legal parent entity, while PaintGlow functions as the brand-family wrapper. Lakeland Cosmetics is described as privately held, with no parent company above it disclosed.

Glitter Me Up describes itself as a UK makeup manufacturer specialising in glitter makeup and temporary jewels for parties and festivals [1]. Its range centres on two product types: pre-made face-jewel packs, sold under themed names such as Cosmic Queen, Crown Jewels and Diamond Kiss, with matching hair root-jewel variants; and chunky glitter gels, led by the Fantasy Iridescent Chunky Glitter Gel, offered in 12 ml and 50 ml sizes. The catalogue is rounded out with loose glitter in iridescent and holographic finishes and with adhesive fixatives, the Glitter Fix Gel and Glitter Fix Glue, used to apply the products.

The brand states that its products are vegan and cruelty-free, with a "vegan friendly" badge carried across the range [4]. On the parent side, Lakeland Cosmetics says it never tests on animals and makes its formulas vegan wherever it can [8]. The company's manufacturing carries the ISO 9001 quality-management certification and ISO 22716, the international standard for good manufacturing practice in cosmetics [10].

Origin claims attach to the brand's "made in" labelling. Product pages state that the items are "Made in the UK in our Lake District Factory" [4]; the brand's own packaging language places production in the UK rather than the European Union. Distribution runs through several channels: the parent group supplies major retailers including Superdrug, B&M, ASOS and PrettyLittleThing, and Glitter Me Up is also sold directly through paintglow.com and a dedicated glittermeupcosmetics.com site.

Glitter Me Up is an active brand. Its product range is live and promoted online, and the parent business, Lakeland Cosmetics, continues to operate and supply retailers [1]. Editorial coverage is essentially absent: targeted searches across major beauty publications found no independent reviews of the brand, and neither Glitter Me Up nor its parent companies have a Wikipedia entry, which is unremarkable for a small UK festival-makeup manufacturer. The brand does not maintain a separate verified social-media presence, instead sharing the parent's @paintglowofficial accounts.