GOA Organics

GOA Organics is a Spanish hair-care company founded in Barcelona in 2018 [5]. It makes vegan, cruelty-free shampoos, masks, treatments and styling products, sold directly online, through Sephora in the EU and UK, and in the company's own salons. The brand pairs a professional-salon range with a consumer line and an explicitly ingredient-conscious, sustainability-led positioning.

The company traces its origin to its founders' own frustration with their hair. According to GOA Organics, two young entrepreneurs spent two years researching formulas before launching, motivated by curly hair that was hard to define, frizzy and brittle — a relationship the brand describes as "rocky." The stated aim was products that would not harm the hair or the planet.

GOA Organics was started in 2018 by two entrepreneurs whose names are not given in any public source; brand-site, LinkedIn and editorial coverage all refer only to "two young entrepreneurs" [4]. The founding followed roughly two years of product research [5]. The company is based in Barcelona; a LinkedIn profile additionally lists a Madrid location, though this is a salon address rather than a second headquarters [4].

In 2019, GOA Organics merged with Hair By Sergio, a colour-focused salon founded in 2016 in Viladecans by colourist Sergio Ruiz, combining hair-care expertise with colour specialisation in a shared Barcelona project [6]. The renovated space reopened in 2022 under a new identity, Bloss Barcelona [6]. The company later opened a second salon in Madrid, Blondie Madrid [9].

The brand's visual identity was developed by Ingrid Picanyol Studio around a "'90s nostalgia" concept aimed at people whose adolescence was shaped by that decade, using rainbow gradients, playful stickers and a "pop-fresh" voice. The packaging design won a FAD Silver Laus award in 2021, the same period in which the brand reported expanding into European and U.S. markets [7].

In January 2025, GOA Organics said it served, "for yet another year," as the official hair-care partner of the 39th Goya Awards, Spain's main cinema awards, supplying at-home products and professional treatments through its salons [3]. The company also took part in the SEPHORiA Paris 2025 event as part of Sephora EU's brand line-up [4].

GOA Organics describes itself as "a brand for dirty hair and clean consciences," framing its purpose as meeting hair's real needs while caring for animals and the planet. The company organises this around three stated pillars: "Unravel with Care," "Care for Hair Without Damaging Others," and "Less is Always More," the last referring to short, curated ingredient lists where, in its words, "everything we add is as important as everything we exclude."

The brand also stresses honest marketing. It says it avoids "toxin-free" labelling on the grounds that EU-regulated cosmetics cannot legally contain toxins, and frames its excluded ingredients as a choice based on efficacy rather than a claim that they are dangerous. Editorial coverage characterises it as a transparent, education-minded company with a minimal packaging aesthetic.

The range covers shampoos, conditioners, masks, serums, finishing and styling products, and at-home treatments. Among the consumer products the company highlights is Hair Bloom, a peptide repair treatment, and Bare Wash, a "metal reset" clarifying shampoo. On the professional side, GOA Organics promotes salon treatments including Keratin Infusion, described as a smoothing treatment with 42 natural actives, Sublime 10·31, and the anti-frizz Softy Mood.

The company says its formulas draw on vitamins, flower extracts, natural oils, butters, amino acids, vegan proteins and antioxidants, and are made free of sulfates, parabens, silicones, petrolatum, palm oil, mineral oil, formaldehyde and several other ingredients — noting that one product contains silicones for an essential function.

GOA Organics is a vegan and cruelty-free brand: it states that it does not test on animals, use animal-derived ingredients, or source raw materials tested on animals, and editorial coverage reports that it holds vegan-label certification for its hair treatments [5]. The company says it packages products in sugarcane-based material intended to replace conventional plastic and support recycling; one branding case study instead described the packaging as corn-based [7].

The brand's packaging design received a FAD Silver Laus award in 2021 [7]. Its Barcelona salon, Bloss, has drawn a public clientele that, according to local coverage, includes the singers Aitana and Nathy Peluso and the television personality Laura Escanes [6].

GOA Organics is active. Its most recent visible activity dates to early 2025, including the Goya Awards partnership announcement and SEPHORiA Paris participation, alongside an operating e-commerce site, active social channels, and salons in Barcelona and Madrid. Its reach is regional rather than global, centred on Spain and the wider EU and UK market.