Gold Professional

Gold Professional is a Danish professional haircare brand based in Copenhagen, marketed under the slug "Gold" by some retailers. It produces salon-oriented hair products alongside lines for skincare, colour treatment, fragrance and cosmetics, and presents itself as a luxury range built around Scandinavian minimalism and eco-conscious sourcing. The company describes itself as "designed by hairstylists for hairstylists" and frames its products as "more than haircare: it's an experience."

The brand's own website does not state when the company was founded or by whom. A third-party PR and review blog records the brand as founded in 2009 by Victor Moreno and Marco Merie [6]; that date and those names are not corroborated on the official site, where no founding year or founders are listed [2]. The company is registered in Copenhagen, at an address on Studiestræde, and operates under the name Goldhaircare [5].

Gold Professional positions itself as a luxury haircare house from Denmark that, in its own words, merges "nature, beauty, fashion, minimalism, and eco-consciousness." The company says its products are salon-exclusive and multifunctional, formulated to professional standards for people who frequently style or colour their hair. Its stated values centre on sustainability, performance and a pared-back Scandinavian aesthetic; the brand summarises its environmental stance with the line "Sustainability is not a trend, it's a responsibility." The official tagline is "Scandinavian Vision of Luxury in Skin and Haircare."

According to the company, it was established by Scandinavian biotechnologists and experienced hairdressers with a shared aim of pairing natural ingredients with newer cosmetic technology. The brand says it sources its ingredients from renewable and sustainable resources and supports the organisations PETA, Oceana and The Nature Conservancy [2].

The product range spans several lines. Haircare is organised into Wash & Nourish, Styling & Protection, and Finishing collections, with washing and conditioning products built around plant extracts and natural oils. A separate colour-focused range, marketed as the Signature Salon System, uses a two-stage approach the company calls Healing Bond, applied during lightening or colouring, followed by Vitamin Miracle after rinsing. Beyond hair, the brand sells skincare (including a face cream, eye cream and a face and body mist), a cosmetics line, home fragrance under the Rituals collection, and eau de parfum.

The company highlights several ingredients it sources from around the world, among them avocado oil, shea butter, green tea extract, hydrolysed wheat protein, marine algae, black seed oil and saffron, each tied to a specific origin and function on its Quality page. The brand states that its products contain "no sulfates or parabens" [3], and describes proprietary methods including a "Liquid Crystal" system it says traps dye to protect colour from premature oxidation, and a botanical "Synergistic Natural Complex." A widely cited heat-styling product, the Thermal Protector, is described as protecting hair up to 210°C.

Some performance claims come only from outside the brand's own site. The third-party review states that Gold Professional is "ISO 16128 certified," a standard the review says guarantees at least 60% natural ingredients in its shampoos and 90% in its conditioners and masks [6]. This certification is not stated on the brand's website.

The brand was named a Gold winner in the Best Hair Masque category at the Global Green Beauty Awards in 2020, an award reported by a third-party review and attached to its Luxury Hair Masque [6]. Its own website additionally claims two Global Green Brand Awards, including "Best Green Haircare Brand" and "Best Natural Mens Brand."

According to the brand, its products have been featured by publications including Vogue and Cosmopolitan, and at fashion weeks in Berlin, New York, Milan, Copenhagen and Helsinki [1]. These appearances are stated by the company and are not independently verified here.

Gold Professional remains active. Its website is live and updated, with recently added skincare items such as an eye cream and a face and body mist, and it maintains Instagram and Facebook profiles under the handle goldprofessionalofficial. The company describes a professional, salon-led distribution model that also supplies consumers directly, and its products are sold through several European online retailers.