Good For Me

Good For Me is a Norwegian brand of vegan dietary supplements and nutricosmetics, products taken by mouth that are marketed to support hair, skin and the body from within rather than applied topically. Its range centres on vitamins and minerals formulated in tablet, capsule and gummy form, alongside a small adjacent hair-care line. The company describes itself as a maker of high-quality, plant-based supplements for hair, body and skin, and remains active, selling across a dozen regional storefronts in Europe and the United States.

The brand was founded by Fredric Gjertsen, who also serves as its chief executive. According to a sponsored profile, Gjertsen set out to be "best in every step," insisting on high quality in both raw materials and production, and travelled to factories around the world himself to find suppliers that met those standards [2].

Good For Me positions its products as a way to fill nutritional gaps rather than to replace a varied diet. In the company's words, supplements "should not replace food, but can help fill the gaps." Gjertsen has stated that the firm's goal is "to create the world's best supplements and give customers a healthier and better life," adding that doing so without harming the planet is part of the aim [3].

Animal welfare sits at the centre of the brand's stated values. Gjertsen has described himself as "passionately committed to animal welfare," calling it an important value choice for the company [3]. On that basis Good For Me makes its products entirely vegan and says none are tested on animals, a commitment it links to the use of specialised factories able to produce vegan gummies and capsules [2]. The company also says it works continuously to reduce its climate footprint. Swedish pharmacy retailers describe the range as 100% vegan and plant-based [5].

The brand's best-known product is Betakaroten Gold, a beta-carotene supplement that the company calls its bestseller. The beta-carotene is drawn from green algae (Dunaliella salina), and the supplement also contains biotin and vitamins A, C and E. Good For Me states that it is the leading supplier of this type of supplement in Norway and has developed several variants and strengths, including a higher-potency edition and a mango-and-citrus gummy version [2].

Hair Luxious, another signature line, is a multivitamin made for both men and women that the company describes as combining 25 vegan vitamins, minerals and natural extracts intended to benefit the hair; the line extends into shampoos and conditioners [5][6]. A more recent launch, True Skin, is marketed as supplying vitamin C to support the skin's own collagen production. The brand also sells single-vitamin products, among them Vegamin D and Vegamin C; the company notes that Vegamin D uses a form of vitamin D3 marketed as Vitashine that is derived from lichen.

The company says it employs natural ingredients and that every production batch is laboratory-tested for compliance with Norwegian and European regulations [3].

Good For Me has reported rapid early growth, saying it expanded "from zero to 975 retail locations in three years" and that more than 100,000 people have chosen to subscribe to its products over recent years [2]. An independent Norwegian employer profile described it as a scale-up in strong growth and a leading actor in high-quality dietary supplements [4]. The company is registered in Norway as GOOD FOR ME AS [7].

The brand remains active. It operates regional storefronts across more than a dozen markets, including the Nordic countries, several other European markets and the United States [1], and its products were sold and discounted during the 2025 Black Friday period [8]. It is carried by multiple Nordic pharmacy and beauty retailers.