Gooday Nordic

Gooday Nordic is a Swedish personal-care brand based in Nacka, on the eastern edge of Stockholm. It makes hair, body and hand products built around lavender and lemongrass scents, and sells them both to hotels and directly to consumers. The brand is owned by Stockholm Projektgrupp Aktiebolag, a company registered in 1985 that holds the Gooday Nordic trademark [7][8].

The brand began on the supply side of the hotel trade rather than the retail shelf. According to the company, it first made bath and body products for hotels, intending to give guests a "wow" experience, and only later turned that range outward into a webshop and a small reseller network for private customers [2]. The year the Gooday name itself launched is not stated on the brand's own site, and no independent record of a launch date was found; the 1985 registration belongs to the parent company, not to the brand.

Gooday Nordic operates under Stockholm Projektgrupp Aktiebolag, registered in Sweden under organisation number 556254-1531 and based in the Nacka district of Stockholm [7]. Corporate registry filings list "gooday nordic" among the trademarks the company holds [8]. The brand presents Sweden as its country of origin. Its founders are not named publicly, and the brand's site does not record when the Gooday line was first sold, so its founding year remains undocumented.

The starting point was business-to-business. The company describes an early focus on supplying hotels with what it calls luxury amenities, then an evolution into a direct webshop and retailer offering "hotel and spa products to private consumers" [2]. That dual identity — wholesale to hospitality, retail to households — still shapes the range.

The catalogue centres on hair care, body care and hand care, organised largely by scent, with lavender and lemongrass the two recurring lines. Signature items include a Lavender Hair & Body Shampoo and a matching Lavender Conditioner in its Pro Haircare line, a shea-based hand cream, and a lavender hand soap. Bottles run from 500 ml up to 5,000 ml refill containers intended for topping up dispensers, and the range extends to lip balms in berry and eucalyptus variants.

Formulas are described around plant-derived ingredients such as shea butter, almond oil, aloe vera and chamomile. The conditioner is presented as combining shea butter and almond oil with what the company calls an "exclusive hydro complex formula" for added hydration [6]. The brand positions itself as combining technical product development with what it terms a holistic mindset, summed up in its tagline, "Everyone deserves a Gooday!" [1]

Gooday Nordic states that its products are vegan and not tested on animals, and that they are free from SLS, EDTA, parabens and mineral oils [2]. On packaging waste, the company points to its large 5,000 ml refill containers as a way to cut single-use plastic, letting customers refill dispenser bottles from bulk rather than buy new ones [2]. No third-party certifications are listed for these claims.

The brand reaches customers through three channels: its own webshop, a network of hotels, and a small set of independent retailers. Its published reseller list names twelve hotels in Sweden, among them Hotel Kung Carl in Stockholm and Pite Havsbad in Piteå, plus single properties abroad — Hotel Mayfair in Copenhagen and Levin Iglut in Levi, Finland [4]. Five Swedish retailers, including Parfym.se and Hemmaspa, also stock the line. The company notes that this list is updated on an ongoing basis.

The brand's site records few dated events. The clearest is a 2024 design partnership with LBS (Ljud & Bildskolan), a school in Kungsbacka, where two students created artwork and labels for four new products launched in June 2024 [3].

Gooday Nordic is active. As of mid-2026 it maintained a public Instagram account, @goodaynordic, with roughly 5,600 followers, and continued to update its hotel and retailer listings [9]. The brand has no notable awards or third-party press coverage in the Nordic beauty media surveyed, consistent with a small, B2B-rooted independent rather than a widely reviewed consumer label.