Gua Sha of Sweden

Gua Sha of Sweden is a Swedish beauty-tools brand that sells facial massage stones, rollers and related self-care accessories online and through pharmacy retail. The storefront is operated by Lagsmycken AB, a company based in Sundbyberg, Sweden [1]. The brand centres on gua sha, a facial-massage practice it traces to traditional Chinese medicine, and positions its stone tools as a simple at-home ritual rather than a quick cosmetic fix.

The company remains active. Its products are sold on its own Shopify store and stocked by Apotek Hjärtat, one of Sweden's largest pharmacy chains [2]. Available sources do not record a founding year, named founders, or a company history, and no independent editorial coverage of the brand was found.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The Gua Sha of Sweden storefront is run by Lagsmycken AB (organisation number 559165-0444), registered in Sundbyberg, Sweden [1]. The operating company is named for jewellery rather than beauty, and the brand sits within it as a single retail line rather than under a larger cosmetics group. No acquisitions or sister beauty brands are recorded in the available material.

The brand frames its products around natural beauty, well-being and unhurried self-care. On its blog it states a preference for "simple rituals instead of quick fixes," and writes that it does not believe in perfect skin but in "skin that feels good" [3]. That slow-beauty framing runs through how the tools are presented: as part of a calming routine rather than a corrective treatment.

Gua sha itself is the organising idea. The company describes the technique as originating in Chinese medicine and used for thousands of years in Asia, and says the stones are valued less for any single skin claim than for feeling pleasant against the skin. Marketing materials describe the tools as a way to relax the face, support circulation and bring a natural glow. A separate "Health & Fitness" section extends the same logic to the body, where the brand says its massage stones can help reduce muscle tension, stimulate circulation and aid recovery after exercise [4].

The core range is facial massage tools — gua sha stones and jade rollers offered in several materials and colours, including rose quartz and birch wood. The brand also sells the ArcticSoothe ice roller and a collagen mask marketed as "KEEP the glow," which it presents on its blog as a signature product for a fresh, hydrated look. Alongside the tools, it offers the Silk Smooth Pro epilator for hair removal, available in finishes such as cerise, gold, black and turquoise. ArcticSoothe and Silk Smooth Pro are presented as the brand's own named product lines.

The hero materials are the stones themselves — jade and rose quartz — rather than formulated ingredients. According to the company, the stones are said to have skin-improving properties, though it foregrounds comfort and ritual over specific results. The retailer Apotek Hjärtat, summarising the line for shoppers, describes the products as intended to give the skin luster, reduce tension and remove waste products [2].

Gua Sha of Sweden is active as of 2026. Its most recent blog post, on natural skincare, was published in May 2026, and its products were listed and on promotion at Apotek Hjärtat around that time [5]. Posting cadence is low — a single post in July 2025 followed by the next in May 2026 — consistent with a small independent operation. Distribution and shipping described in the available sources are limited to Sweden, via carriers PostNord and Schenker.