Gyada Cosmetics

Gyada Cosmetics is an Italian eco-bio cosmetics company that makes haircare, facial skincare and suncare from formulations it describes as exclusively natural. Operated as Gyada Cosmetics S.r.l. and registered in the Catania province of Sicily, the brand positions itself around what it calls "responsible beauty," pairing organic, plant-based ingredients with vegan and cruelty-free claims. It is an active, growing business: a 2024 industry report placed it among Europe's faster-growing online beauty startups, and the company says its products are stocked by more than 700 retailers across Italy and Europe [4].

The founding year is not stated on the company's own pages. A business report on online beauty startups dates the brand to 2017 and names Gyada Yildirim as founder; the figure is corroborated by independent searches but rests on a third-party source rather than the brand's own account [4].

The company frames its work as "responsible beauty," a phrase it uses to describe formulations that, in its words, combine "modernity of contemporary needs with respect for the environment" [3]. Products are presented as eco-bio: made from natural, organic raw materials and free from a long list of conventional cosmetic ingredients. According to Gyada, its formulas exclude "BHA, BHT, COLORANTS, EDTA, PEG, PARABENS, PETROLATES, SLES, SLS or SILICONES," and are nickel tested [3].

Two further commitments sit at the centre of the brand's messaging. Its products are described as vegan, and the company states they are PETA-approved as cruelty-free — a certification it calls "a promise to build a sustainable future for beauty" [3][1]. The name itself, the company says, is "inspired by different influences which blend harmoniously, symbolizing love, beauty and life" [3]. A recurring visual idea the brand labels "POP" ties this to colourful, varied packaging meant to reflect individual beauty routines, under a tagline of "Every Day Every You."

Gyada's range is organised mainly around hair and face care, with a dedicated suncare line and a set of accessories such as brushes, combs and pouches. Independent Italian eco-beauty profiles describe the products as built on "organic ingredients, organic plant extracts, fine vegetable oils and butters" [6].

Within haircare, the brand structures its catalogue into themed collections, several of them aimed at textured and curly hair — a focus noted by reviewers who recommend it particularly to people looking for shampoos, conditioners and hair treatments [5]. Named ranges include a spirulina-based strengthening line (Rinforzante con Spirulina) and the Hyalurvedic line built around hyaluronic acid, alongside an anti-frizz spray and a curl-defining cream [6]. The face-care side spans cleansers, serums, creams, sheet and cream masks, and a vitamin C "Radiance" range. The company markets all of this as Made in Italy and emphasises eco-sustainable packaging.

In a 2024 report on online beauty startups, the brand was ranked sixth and credited with revenue of about €4.78 million for 2023 and growth of 161% over three years [4]. The same report attributes part of that momentum to the company's practice of including free samples with every online order [4]. Beyond this, the brand has limited independently documented press; Italian eco-bio directories and review sites profile it as a young natural-cosmetics line, but no major awards are recorded in the available sources.

Gyada Cosmetics is active. The company runs a direct-to-consumer store with current promotions and operates a separate business-to-business portal for resellers [1]. Its stated retail footprint of more than 700 stockists across Italy and Europe, together with the revenue growth reported for 2023, points to an expanding rather than dormant brand [4].