Hamidi Oud & Perfumes

Hamidi Oud & Perfumes is a fragrance brand based in Dubai, United Arab Emirates, specialising in oud-based and oriental perfumery. It is the "Orientals" line within Sterling Perfumes Industries, the UAE manufacturer that also owns the fragrance brand Armaf [6][8]. The name derives from the Arabic word Hamid, meaning to praise or commend, and the company describes the brand as built on the Fakhruddin family's perfumery heritage of more than fifty years.

Much of Hamidi's range is built around non-alcoholic formulations — concentrated perfume oils, attars and solid perfumes — alongside conventional eau de parfum. The brand remains active: its website published a batch of new product posts in April 2026, and listings databases record new fragrance releases through 2025 and 2026 [3].

Hamidi traces its identity to the Fakhruddin family, whose perfumery activity the company dates to roughly five decades. The brand cites Mr. Fakhruddin Ji as the patriarch of that lineage and attributes to him the guiding idea that "True success is shared." Hamidi itself is not described as a standalone company but as a brand produced by Sterling Perfumes Industries, headquartered in Dubai [8].

The exact year the Hamidi brand launched is not disclosed by the company or by third-party sources; only the parent manufacturer carries a dated founding (see Ownership). The brand explains its name as a derivation of the Arabic Hamid, and positions the line, in its own words, as "the pinnacle of non-alcoholic artistry reimagined for today" [2].

Hamidi is owned by Sterling Perfumes Industries, a Dubai-based manufacturer operating under Fakhruddin Holdings. Sterling's corporate site states the group was "founded in 1998 under Fakhruddin Holdings" [6]. Hamidi's own about-page instead describes the parent as "established 17 years ago," wording that points to a later date of around 2009; this appears to be outdated static text, and Sterling's own 1998 statement is the more authoritative figure [2][6].

Within Sterling's portfolio, Hamidi is classified as the company's "Orientals" brand, sitting alongside fragrance labels such as Armaf, Flavia and Jenny Glow, and cosmetics lines including Cosmo and Cornells [6]. Third-party editorial coverage likewise identifies Hamidi as a Sterling brand and notes Armaf as a sister label.

The company frames Hamidi as a bridge between traditional Arabic perfumery and a more modern aesthetic, with an emphasis on clean, non-alcoholic formulations. Its stated commitments include craftsmanship in fragrance blending and what it calls conscious, clean beauty, summed up in the tagline "A Legacy of Excellence. A Future of Conscious Luxury." An Italian retailer describes the brand as drawing on "tradition, elegance and innovation" and on the perfume heritage of the Middle East [8].

The line is aimed at buyers interested in oud-forward and oriental compositions, with ornate, decorative bottles characteristic of Middle Eastern perfumery.

Hamidi's catalogue spans eau de parfum, water perfumes, perfume oils (including Dahn Al Oud, mukhallat and attars), solid perfumes, home fragrances such as bakhoor and incense, and bath and body products. A signature offering is the Dahn Al Oud oils Origin Collection, whose variants are named for the geographic origin of the oud — Silani, Cambodi, Indonesi and Hindi — following a common convention in Middle Eastern perfumery. Other featured ranges include the Alya Maysara eau de parfum collection and the gemstone-themed Elixer concentrated perfume oils.

Commonly cited individual fragrances include Legacy Cleopatra and Hamidi Addicted Intense, both highlighted in a niche oud retailer's editorial round-up of the brand. The compositions draw on oud (agarwood), amber, musk, rose, sandalwood and spices. According to the company's FAQ, its Dubai manufacturing site has an annual production capacity of about 125 million pieces [4]. Hamidi states a commitment to sustainable practices, though it discloses no specific certifications or measurable targets.

Hamidi maintains a designer page on the fragrance database Fragrantica, with multiple reviewed scents. It also has a profile on Parfumo, where its fragrances carry roughly 158 ratings at an average of 7.4 out of 10 [12]. No industry awards are recorded in the available sources.

Sales run through direct-to-consumer sites for the UAE (hamidi.ae) and the United States (hamidi.us), with the .ae storefront stating that it currently ships only within the UAE while it expands its logistics [7]. More broadly, Hamidi reaches international markets through Sterling's distribution network, which the parent says spans more than 132 countries; the brand is also sold through third-party beauty retailers in the Nordics [6].

The brand is active. Its blog published several product posts dated 16 April 2026, all credited to Sterling Perfumes, and external listing sites record new fragrance launches in 2025 and 2026 [3]. No public Wikipedia entry exists for either Hamidi or its parent, and detailed third-party editorial coverage is concentrated within specialist fragrance communities.