HAVANA CURLS

HAVANA CURLS is a German natural hair-care brand that makes certified organic products for curly, coily, wavy and dry hair. It is run from Berlin by 3L Organics GmbH [5], and its range was developed by a Cuban-born chemist who moved to Germany in 2000 and found little natural care on offer for curls [2].

The brand keeps its line deliberately small, built around leave-in care and a handful of products meant to be used together. All of its formulas are vegan, carry the COSMOS Organic standard and, according to the company, are developed and manufactured in Germany. The brand is active, selling through its own online shop and through third-party retailers.

The story the company tells begins in Havana. Its product developer, Liset, trained as an engineer, an aroma specialist and a chemist before moving from Cuba to Germany in 2000, a country the brand describes as her second home [2]. In Germany she continued her scientific career and completed a doctorate in physical chemistry at the Technical University of Berlin.

During those years, the company says, she was struck by how few natural cosmetics existed for curly hair. That gap became the starting point for a cosmetics line aimed at curly, frizzy and dry hair. HAVANA CURLS states that her goal was to bring together scientific knowledge, nature and tradition, and to make hair-care products from natural ingredients. The first focus was leave-in care, which still sits at the centre of the range.

The brand's own motto sums up that origin in a single line: "Natürliche Locken brauchen natürliche Pflege" ("Natural curls need natural care"). The company does not publish a founding year for the line.

The company behind the brand is 3L Organics GmbH, a limited company registered at the district court in Berlin and based at Sredzkistraße in Berlin [5]. Its legal notice names Stephan Lüderittz as managing director. Retail product listings also identify 3L Organics GmbH as the trade name behind HAVANA CURLS products, at the same Berlin address [11]. No parent group, outside investors or acquisitions are documented, and no sister brands are documented.

HAVANA CURLS presents itself as a brand that strips curl care down to the basics. Under the heading "Einfach, wirksam, konsequent" (simple, effective, consistent), the company says its products address four core needs of textured hair: hydration, care, protection and definition. It favours, in its own words, quality over quantity and clear routines over large product wardrobes.

A second principle, "Wissenschaft trifft Natur" (science meets nature), frames the formulas as a mix of plant-based actives and knowledge of how curly hair behaves. The brand says it takes its cues from nature, naming effective protection and lasting moisture retention as guiding ideas. It describes its products as standing for "clear, considered care" that respects and strengthens the hair's natural structure.

The company draws a firm line between ordinary natural cosmetics and certified organic ones. In its view, organic-certified ingredients come from sustainable farming, are gentler on skin and hair, and place less strain on the environment. It treats local production as part of the same stance: keeping development and manufacturing in Germany, the brand says, secures consistent quality and short supply routes.

Every product, according to the brand, is free of petrochemical ingredients, silicones and parabens, and none is tested on animals [2]. The routines it publishes also avoid sulfates and discourage unnecessary heat styling.

The range is built around a small core of products. The BIO Leave-in Conditioner was the brand's starting point and is listed among its bestsellers. It is joined by the BIO Leave-in Balm, a sulfate-free BIO Shampoo 2-in-1 and a Hair Serum, a hair oil meant to finish a routine. The online shop groups its products into cleansing, nurturing, styling and special care, and also offers travel sizes and sets, including a discovery set.

Rather than marketing single products in isolation, HAVANA CURLS organises its range into routines for four hair types: coily or Afro hair, curly hair, wavy hair, and dry straight hair. The curly-hair routine shows how the products fit together in five steps. The 2-in-1 shampoo cleanses without drying the hair and, the company says, delivers nutrients from moringa oil during washing. The leave-in conditioner is then pressed into wet hair using the "squish to condish" method, in which water and conditioner are squeezed into the strands together.

Styling follows with the leave-in balm, smoothed over each curl with the flat-palmed "praying hands" technique and scrunched into shape. A few drops of the hair serum, worked into the lengths and ends, seal the routine. The brand recommends air-drying or "plopping", which means wrapping the hair in a cotton towel to dry gently.

The ingredient list leans heavily on plant butters and oils. The brand highlights organic shea butter, which it sources from shea trees in West and Central Africa, along with organic mango butter, jojoba, moringa, argan, avocado and coconut oils, and organic aloe vera juice. It also uses organic rosemary and olive oils.

On certification, the brand describes COSMOS Organic as an internationally recognised organic standard for natural cosmetics. According to HAVANA CURLS, the standard requires at least 95 percent of plant-based raw materials to be organic, sets rules on resources and packaging, and is checked through annual audits with full traceability [4]. The brand does not name the body that certifies it. Independent retailers describe the products in the same terms, as vegan, organic-certified natural cosmetics under the COSMOS Organic standard [10], and the online pharmacy Shop Apotheke states that the brand manufactures exclusively in Germany [9]. No other third-party certifications are documented.

HAVANA CURLS is active. Its online shop is live with a 2026 copyright notice, and the company lists delivery to more than 30 countries, including European markets, the United Kingdom, the United States, Canada, Australia, Japan and South Korea [1]. It also runs a wholesale programme, inviting shops to apply to stock the range and offering reorders by email or contact form [6].

Beyond its own shop, the products are carried by third-party retailers, including an online pharmacy and specialist natural-cosmetics shops [10]. The brand maintains Instagram and Facebook accounts under the name havanacurls. No awards, controversies or major media coverage are documented.