Helene Fischer

Helene Fischer is an eponymous celebrity fragrance line built around the German Schlager singer of the same name. It launched in September 2014 with a debut scent called That's Me [1], and over the following years grew into a small family of women's fragrances. The line has no dedicated brand website of its own; it is produced under contract and reaches shoppers through the perfumery retailer Douglas and other German perfumeries.

The catalogue remains in production and on sale, though no new fragrance has been documented since 2018. On that basis the line is treated as active rather than dormant, with the caveat that its most recent release is several years old.

The fragrance line carries the name of Helene Fischer, the singer described in the German pop and Schlager scene as one of its best-known performers. Rather than a conventional beauty house with a founding team, it is a personality-led range in which the artist lends her name and image to scents developed and manufactured by a fragrance producer. Fragrantica records the debut, That's Me, as arriving in September 2014 [1].

The producer behind the line is the manufacturer listed on the product packaging, SA.G Group GmbH of Frankfurt am Main [3]. A separate, unconfirmed attribution circulating through search-engine summaries has linked the line to LR Health & Beauty Systems GmbH of Ahlen, but that connection could not be verified against any directly sourced page and the singer was not named in that company's published roster; it is noted here only as an unconfirmed alternative [13].

The range is composed entirely of women's fragrances. That's Me (2014) is the founding scent, presented by the line as a floral-citrus composition. Across its descriptions it draws on notes including tangerine, peach, freesia, lotus, rose, coconut, musk and vanilla [4]. The promotional copy frames the fragrance as a self-portrait, with the tagline "That's me! This is Helene Fischer, in all her facets" and the claim that it represents "the energy, the love, the passion with which Helene Fischer lives her life and her music" [4].

A second fragrance, Me, Myself & You, followed in 2015. It was composed by the perfumer Mathieu Nardin and described as a fresh, multifaceted floral with ambery facets [5]; fragrance databases later listed it as discontinued. A flanker, That's Me Honest, extended the original with a watery floral profile and copy stating that "with Honest, Helene Fischer reveals even more about herself" [6]. The most recent documented release, For You by Helene Fischer, arrived in the summer of 2018 [1].

A retailer overview of the line characterises its scents as having "floral and fruity nuances" that "exude airiness and elegance," language that should be read as marketing description rather than independent assessment.

In July 2018, a German drugstore chain briefly attached a set of hazard warnings to the online listing for That's Me, stating that the perfume could cause allergic skin reactions, was toxic to aquatic organisms, was unsuitable for children, was highly flammable, and required protective clothing [8]. The warnings were removed after the chain received numerous press inquiries. The manufacturer said the hazard notice "was not required," and the German Allergy and Asthma Association noted that the perfume could trigger allergies but that "all fragrances contain potential allergens" [8]. Fischer's management stated that it works only with established companies and maintains high quality standards.

The line is considered active on the basis that it remains in production and on sale, distributed through Douglas and German perfumeries [2]. Its last documented new launch was For You in 2018, and one of its earlier fragrances, Me, Myself & You, has since been marked discontinued. There is no dedicated brand site, and the range now functions largely as a continuing celebrity-licensed catalogue rather than an actively expanding one.