Hello Sunday

Hello Sunday is a British skincare brand specialising in daily sun protection, founded in 2021 by Amy Ford [1]. The company builds its range around the idea that SPF belongs in an everyday skincare routine rather than a holiday wash bag, and it positions its products at the meeting point of suncare and skincare. Its products are developed and manufactured in Spain under European Union standards.

The brand grew out of Ford's observation that most sun-care lines were built for the beach. Having worked in sunnier countries where daily SPF is routine, she argued that "the majority of sun damage happens in everyday life, not just on holiday" and set out to make year-round protection feel wearable in cooler, cloudier climates [2].

Hello Sunday was founded by Amy Ford, who is from Oxford and has worked across the UK, Spain and Australia, including an early role at L'Oréal Australia [3]. According to the company, time spent in sunny climates where SPF is widely used and worn daily shaped the brand's premise: that consistent sun protection should be normal everywhere, not only on holiday.

Ford has said the product took time to get right, describing a development period of "just over 18 months from initial concept to launch" [2]. The brand was built during lockdown, and editorial profiles record it launching in 2021 [1][2]. Early on it operated from offices in both London and Madrid, and Ford later relocated to Madrid; the company's products continue to be manufactured in Spain.

The brand's stated mission is that "SPF should be a right, not a privilege," framed around the argument that daily sun protection "isn't always affordable, accessible or comfortable in cooler, cloudier climates." Hello Sunday describes its purpose as "bridging the gap between suncare and skincare" by making SPF formulas that fit into an everyday routine. Its tagline is "effortless everyday spf + skincare."

That positioning targets shoppers the company characterises as looking for "affordable, science-led solutions that don't compromise on quality" alongside transparent communication and multiple benefits in one product [2]. The brand emphasises year-round use, noting that ultraviolet damage can occur even on cloudy days.

Hello Sunday's range centres on SPF combined with skincare actives, spanning serums, moisturisers, primers, lip and eye products, body and hand care, a face mask, and self-tanning drops. Products are offered in matte, natural and dewy finishes and grouped by skin concern, including oily or acne-prone, hyperpigmentation, sensitive and dry skin.

Its two best-selling products are The One That's A Serum, an SPF 50 serum, and The One That's Got It All, an SPF 50 sun primer [2]. The brand also markets The One That's A Serum as award-winning, though no specific named award is documented. Formulas draw on ingredients the company highlights for their skincare benefits, among them hyaluronic acid, vitamin C, vitamin E, carnosine, algae extract, aloe vera, jojoba oil and the mineral filters zinc oxide and titanium dioxide. The range includes both mineral and chemical SPF options.

On safety and testing, Hello Sunday states that its products are hypoallergenic and dermatologist-tested, and that each carries the EU's circled UVA symbol, indicating a balanced ratio of UVA to UVB protection.

The company says it uses only vegan ingredients and does not test on animals, citing European regulation that prohibits animal testing; it does not list third-party certifications such as Leaping Bunny or the Vegan Society. It also offers a range of fragrance-free and paraben-free formulas.

Hello Sunday describes its sun creams as respectful of marine life, formulated without homosalate, octinoxate, benzophenone and oxybenzone. On packaging, the brand reported its products were "93.3% recyclable" with a stated goal of reaching 100%.

The brand has been cited in beauty press. Glamour described Hello Sunday as "a brilliant new SPF brand with solutions for all skin types," and The Independent referenced its use of shea butter and hyaluronic acid with SPF 50 protection, both quoted on the company's own site. Beauty journalist Sali Hughes has also been quoted calling The One That's A Serum her "most-used sunscreen this year" [4].

Hello Sunday is active and independently operated, with no parent company named on its site or in editorial coverage. It sells directly through its own online store and through beauty retailers and department stores, including Boots, Marks & Spencer, Space NK and Sephora in the UK[5]. The company states it distributes to more than 30 countries across Europe and parts of South America and describes continued global expansion.