Henna Plus

Henna Plus (styled HennaPlus) is a Dutch hair-colour brand specialising in natural, plant-based colouring products. It was created in 1985 as the hair-colour line of Frenchtop Natural Care Products B.V., a family-owned company based in Hoogwoud, in the north of the Netherlands [5]. Built around henna and botanical extracts, the range has grown to more than 70 colouring products organised into three colour systems.

The brand positions itself at the natural end of the hair-colour market, emphasising formulas free of several ingredients common in conventional dyes. It remains active, sold through drugstores, health stores and the retail platform of its parent company.

Henna Plus belongs to Frenchtop Natural Care Products, a Dutch family business founded in 1979 and headquartered in Hoogwoud [3]. The two dates describe different entities: the parent company dates to 1979, while the Henna Plus brand itself was established in 1985 [3][5]. Frenchtop trades under the name The Green Chapter and develops hair care, skin care, sun cosmetics and nutrition products, with a portfolio that also includes Hairwonder, Earth Line and Royal Green. According to the company, its products are sold in more than 35 countries [3].

The line spans permanent, semi-permanent and temporary options. Its signature product is the Colour Powder, described as a 100% natural, henna-based permanent colour, alongside Long Lasting Colour, a permanent dye the company says contains nine certified organic herbal extracts and comes in 24 shades with a colour life of two to three months [6]. Other products include Men's Own Colour, the washable Colour Cream, Colour Mousse for temporary grey coverage lasting a few washes, and the Colour Boost refresh treatment.

Marketing for the range highlights free-from credentials, with formulas described as free of parabens, ammonia, peroxide and PPD (p-phenylenediamine) [5]. That description applies to particular lines rather than the entire catalogue: ingredient disclosures for some permanent Long Lasting Colour activators list hydrogen peroxide and resorcinol, so the ammonia- and peroxide-free framing is line-specific [6].

The company summarises the brand as standing for "quality, eco-friendliness, safety and trust," choosing products that are "as safe and natural as possible" [1]. The parent frames its wider mission around delivering "the wisdom of nature" and treating biological ingredients as "a gift of nature" [3].

Environmental claims sit at the centre of the brand's presentation. The Green Chapter states a net-zero greenhouse-gas target for 2040 and packages its products and instructions in FSC-certified cardboard and paper, noting that it was the first company in the Netherlands to use FSC-certified printed cardboard for hair-care packaging [4]. The company also reports running on electricity from Dutch wind turbines and formulating without microplastics [4]. At group level, the parent holds certifications including COSMOS, Vegan Society registration, ISO 22716 (GMP), Skal and BDIH for numerous products across its brands [3].

Henna Plus is active. It is sold through drugstores, health stores and international distributors, as well as the parent company's consolidated online platform, into which the brand's former standalone websites now redirect. The parent has continued to report ongoing activity, including a shift to an all-electric company fleet and its 2040 net-zero programme [4].