HighOnLove

HighOnLove is a Canadian self-care and intimacy brand founded in 2018 by Angela Mustone, who serves as founder and chief executive [2]. Built around female pleasure and clean formulation, its range spans bath and body care, massage oils and candles, intimacy products such as lubricants and intimate oils, and an eau de parfum line. The company positions the brand at the premium end of the market and describes its products as "powerful, progressive, boundary-pushing."

The brand remains active. It trades through its e-commerce site, publishes regular blog content, and continued to draw press coverage through 2024 and 2025. Products are also distributed across North American retailers and through several Nordic beauty feeds.

Angela Mustone launched HighOnLove after more than a decade in the beauty and wellness industry. Before starting the company she held an international sales role at California Exotic Novelties (Calexotics), and the brand's own account also cites a background at Dermalogica [8]. According to Mustone, the company grew out of a perceived gap in the market for "luxury products that cater specifically to enhancing intimacy and pleasure for women." The brand is Canadian and markets its goods as "Made in Canada."

HighOnLove frames its purpose around removing stigma from intimacy. Mustone has described the mission as helping "to nix the stigma tied to intimacy and help women confidently advocate for their own pleasure" [8], and the company says its broader aim is to "celebrate pleasure and make it accessible to women everywhere." A recurring theme in the brand's messaging is that its products are, in its words, "developed by women and for women."

The line is presented as clean and plant-led. The company states that the entire range is certified cruelty-free and vegan and made with clean ingredients [3], and notes that its products use aromas rather than artificial fragrances. It positions clean formulation as compatible with performance; in an interview with NewBeauty the brand said that "clean shouldn't mean compromising on performance."

HighOnLove's catalogue combines body care with sexual-wellness products. Frequently featured items include the Stimulating O Gel, Stimulating Sensual Oil, Nourishing Massage Oil and the Pure Passion Dry Body Oil, alongside body butter and bath oils. The Pure Passion line extends the brand into fragrance with an eau de parfum, and the company also lists lip gloss and lip balm among its products.

Natural oils feature prominently in the formulas, including argan, hemp seed, jojoba, grape seed and macadamia oils together with shea butter. The brand's description of its key actives differs across its own pages: the homepage highlights "Lipovol® Origin Cacay oil" as a featured ingredient [1], while the dedicated ingredients page instead lists four trademarked complexes — LEXFEEL® N350 MB, GATULINE® IN-TENSE MB, VERSAGEL® SQ 500 T and CALYBIOTA® BIO [3]. The company describes GATULINE® IN-TENSE MB, a plant extract, as "Nature's Botox." For its Firming Body Oil, which uses that ingredient, the brand cites a claim of "up to 50 percent wrinkle reduction over time" [7].

According to the company, products are made in Canada in small batches and are shelf-stable for about three years. The brand notes that it uses premium hemp seed oil and that its products contain no THC.

HighOnLove has appeared in consumer and beauty media. Forbes included the Pure Passion Perfume among its top new fragrance launches for winter 2025 [10] and featured a HighOnLove lip product in a 2024 holiday gift guide [11]. NewBeauty published a feature on the brand titled "HighOnLove is Redefining Clean Premium Self-Care," and the brand's intimacy products have been listed in roundups by Marie Claire and Women's Health. The company also cites coverage by outlets including Allure, Rolling Stone and Teen Vogue.

The brand describes the stimulating oils and O Gel range as "cult-favourite intimacy enhancers" designed to heighten sensitivity [1].

HighOnLove is an active brand. Its most recent blog post is dated March 2026 [6], and it received press attention as recently as 2025. The company sells directly online and through retailers in North America and the Nordic market. An earlier highonlove.com domain has lapsed and now resolves to a parked listing; the live business operates from the highonlove.co domain [1].