I WANT YOU NAKED

I WANT YOU NAKED, often shortened to IWYN, is a German natural-cosmetics brand based in Munich. It is operated by Saint Clouds GmbH & Co.KG and was founded by Aline Werr together with her husband Jörg Werr [7]. The label makes handcrafted skincare and body care in small batches, and positions itself as natural cosmetics that pair plant-based formulas with a premium, sensorial feel.

The brand remains active. Its direct-to-consumer storefront carries a current product range, a NAKED CLUB membership programme and ongoing blog content, with the most recent visible activity recorded in 2026.

Aline Werr started the brand after a career in marketing, where she had developed brands and communications concepts. According to the company, she felt drawn toward tangible work, summarised in her wish "to create something with my hands. Something real." She describes herself as a "Waldorf child" raised with organic and natural cosmetics, and trained as a natural cosmetician before formalising what had been a personal interest in oils, herbs, flowers and essences.

Sources differ on when the brand began. Several regional German editorial outlets state that I WANT YOU NAKED was founded at the end of 2015, reporting that "since end of 2015, Aline Werr has been exclusively processing natural ingredients by hand in Munich" [9][12]. One brand database instead lists a founding year of 2001 [11]; that earlier date most likely refers to Werr's earlier work and training in natural cosmetics rather than the IWYN label itself. Aline and Jörg Werr are both named as founders and serve as managing directors of the parent company [7].

The brand is operated by Saint Clouds GmbH & Co.KG, a company registered with the district court in Munich and based in Kirchheim bei München, just outside the city [7]. Aline Werr and Jörg Werr are the managing directors. The legal imprint identifies Germany as the country of origin; the brand is sold in additional markets, including the Nordics, through retail partners.

I WANT YOU NAKED builds its identity around three stated principles: using only natural ingredients, avoiding synthetic additives such as silicones, parabens and mineral oils, and making everything by hand [9]. The brand name is presented as an invitation to strip skincare back to genuine touch, simplicity and the skin's own qualities.

Editorially, the label is framed as part of a German clean-beauty movement sometimes called "G-Beauty," positioned as a regional alternative to the dominance of Korean beauty, or K-Beauty [10]. One Munich outlet describes the brand's ambition as freeing natural cosmetics from their "dusty eco-niche" without giving up on results. The company markets itself as luxury natural cosmetics, with stated values of quality, sensuality and craftsmanship.

The range spans face care (serums, moisturisers, masks, peels and oils), body care (washes, lotions, scrubs and bath salts), hair care and hand care, alongside refill options. Products carry descriptive English names: signature items include the Hyaluron Boost Serum "The Beast," a Niacinamid Serum, and the Refining Face Oil "The Lovely." Hero ingredients cited by editorial sources include hyaluronic acid, niacinamide, organic hemp seed oil, coconut oil, coffee arabica, white tea extract, activated charcoal and shea butter.

According to the company, the formulas are entirely vegan and cruelty-free, and free from silicones, parabens, synthetic fragrances, dyes and preservatives [1]. The "Happy Soap" Charity Edition hand wash is sold in support of the Kindness for Kids foundation, which works with children who have rare diseases [1].

The brand has been listed in German and international press, including a Grazia mention of its cocoa-butter facial soap and a February 2017 Glamour recommendation of its sea-salt aroma bath [1]; it also names ELLE, Vogue, Harper's Bazaar, Instyle and Zeit Magazin among outlets that have featured it.

Production is handled in-house at a Munich workshop the brand calls the "Naked Lab," where formulas are developed and goods are filled, labelled and packed by hand in small batches [4]. The company says it sources ingredients regionally where possible, harvesting some plants such as birch leaves, linden blossoms, rosemary and lemon balm on site, and that it uses 100% biodegradable surfactants [5]. Packaging is described as glass, recycled PET and paper, with refill solutions offered for items including hand wash, body wash, shampoos, body lotions and bath products. A Return & Recycle programme lets customers send back empty containers. The brand frames sustainability less as an ideal than as a practical, deliberately designed process, and says it prioritises rail and sea transport over air freight. No formal third-party certifications are documented on its sustainability page.

I WANT YOU NAKED is an active brand. Its e-commerce store operates in German, English and French, the parent company Saint Clouds GmbH & Co.KG is an established legal entity, and the brand maintains current product listings and social-media presence, with visible activity recorded into 2026.