IA BON

IA BON is a Swedish accessories brand based in Stockholm, founded in 2014 by Jenni Söderling and Josephine Sundin [2]. It began as a swimwear label and gradually built a sideline of hair accessories and jewellery, which in 2025 became the company's main focus. The brand operates through the legal entity Sundin Söderling AB and sells directly online as well as through a network of retailers across Sweden, the rest of Europe and the United States [3].

Although its products are physical objects rather than cosmetics, IA BON is stocked by several beauty and pharmacy chains, including the Swedish retailer Lyko, which lists its hair claws under hair accessories [6].

The company was started in Stockholm in 2014 by Jenni Söderling and Josephine Sundin, who describe it as beginning "during a formative time in their lives" [2]. According to the founders, the early venture was a swimwear brand built around quality and considered design. The surnames Söderling and Sundin are not stated on the brand's about page but correspond to the registered company name, Sundin Söderling AB.

Alongside the swimwear, the two built up a small collection of hair accessories and jewellery. IA BON describes these pieces as having "resonated beyond seasons" and become everyday items worn by women of varying ages and styles.

For roughly a decade the brand sold swimwear with accessories as a secondary line. In 2025, according to the company, IA BON "refined its direction," moving accessories and jewellery to the centre of the brand and stepping back from its swimwear origins [2]. The company frames this not as a relaunch but as a clarification of a direction that had already taken shape.

The current range centres on hair accessories — hair claws, clips and ties — alongside fine jewellery such as earrings, necklaces and bracelets, plus a small selection of totes and towels [1]. Featured items on the brand's site include a large burgundy hair claw and several jewellery pieces such as the Knot Earrings and a silver tennis necklace.

Many of the hair pieces are made from cellulose acetate, which the company describes as "a durable material derived from renewable plant fibres," chosen for its strength, flexibility and gentleness on hair [2]. Parts of the jewellery line use freshwater baroque pearls, which IA BON notes are individually distinct in shape [1]. A small golden pineapple appears across the collection as a recurring motif, which the founders characterise as "a signature, rather than a statement" [2].

IA BON positions itself as a women-led brand "rooted in Scandinavian restraint" with a focus on everyday design. Its stated approach favours reduced, functional pieces intended to last, summed up in the tagline "Designed to be worn often — and kept" [2]. The company says it believes in "fewer, better objects," a framing it ties to both durability and a slower approach to consumption.

Sustainability is described by the company as an integral part of the brand, anchored mainly in its use of plant-derived cellulose acetate and a stated emphasis on longevity rather than in any certification.

IA BON sells directly through its own site, iabon.se, and through more than 40 stockists [3]. In Sweden these include the pharmacy chain Apotek Hjärtat as well as Åhléns, Lyko, Apohem, Nordic Feel, Eleven and Boozt. Internationally the brand is carried by the Dutch retailer Skins and, in the United States, by the beauty chain Cos Bar [3]. Its presence in pharmacy and beauty retail is the main reason the brand appears alongside cosmetics ranges, despite selling accessories rather than skincare or makeup.

IA BON is active. Its most recent publicly noted development is the 2025 shift toward accessories and jewellery, and it maintains a current online catalogue and active distribution across multiple regions.