ICHA Beauty PRO

ICHA Beauty PRO is a line of professional synthetic styling hair made by the Finnish company ICHA Hair & Beauty Oy, based in Jyväskylä, Central Finland. The company was founded in 2024 [7] and works across three areas: synthetic hair extensions, scalp-care products, and hairstyling training. The name comes from the hair artist behind the brand, known as Muah IdaCharlotta — "ICHA" is drawn directly from her own name, IdaCharlotta [1].

The company is a recent entrant that remains active. Business records list it as operating, and its training academy has scheduled hairstyling courses into 2026 [5].

ICHA Beauty grew out of one hairstylist's interest in beauty, braids and bold colour. The homepage and story pages credit hair artist Muah IdaCharlotta as the creative spark who developed the synthetic hair products and hair cosmetics [1]. The company describes itself as "a beauty brand led by three women" [2].

The full founding picture is stated somewhat differently across the company's own pages. The story pages foreground Muah IdaCharlotta as founder and namesake, while the corporate pages name two owners: Ida Majurinen, listed as chief executive and owner, and Johanna Pietilä, listed as co-owner [6]. Whether Muah IdaCharlotta and Ida Majurinen are the same person is not stated in any of the company's material, and is not asserted here.

The legal entity, ICHA Hair & Beauty Oy, was registered as a limited company on 25 March 2024 in Jyväskylä [7].

The range centres on synthetic fibre hair. The professional line, ICHA Beauty PRO, is described as professional-level synthetic styling hair intended for party and wedding styles, braids and dreadlocks [8]. Alongside it sit more consumer-oriented options, including a Festival braid line, an entry-level "EASY" product and an extra-long "Jumbo Braid" aimed at festival looks, as well as ponytail extensions.

Beyond extensions, ICHA Beauty makes scalp-care products. Its main item in this category is the ICHA Beauty Scalp Oil Serum, a lightweight oil scented with rosemary and peppermint and built around botanical oils such as avocado, almond, sunflower and argan [4]. The company positions the serum as supporting hair growth and scalp wellbeing, and describes its formulation approach in terms of green-chemistry principles.

The company also runs a training arm, the ICHA Beauty Academy, offering practical courses in synthetic-hair techniques such as festival braids and fibre braiding, with Muah IdaCharlotta as instructor [5].

ICHA Beauty presents itself as a young, forward-looking hairstyling company that combines hair artistry, scalp wellbeing and what it calls a bold vision. Its stated aim is to bring both consumers and beauty professionals "new-era" solutions and to make beauty more creative and inspiring. The company also says it wants to offer Finland's most advanced synthetic hair and training, and expresses an interest in developing renewable materials for future synthetic hair [6]. The brand's tagline, "Uudenajan kauneutta," translates as new-era or modern beauty.

ICHA Beauty PRO's parent company is recorded as active. Its 2024 founding makes it a recent arrival, and its activity is visible: the academy listed courses through spring 2026, and the brand maintains an active social media presence [5]. No awards, press coverage or third-party certifications are documented.