I'm From

I'm From is a South Korean skincare brand established in 2014 under the Seoul-based parent company Wishcompany [6]. It builds its range around single botanical ingredients sourced from specific regions of Korea — mugwort, rice, honey, ginseng and others — and presents itself under the idea of "healthy beauty," using what the company calls natural raw materials in their purest form.

The brand sits within Wishcompany's stable of K-beauty labels alongside Klairs and By Wishtrend [8], and its products reach customers in roughly 80 countries through direct-to-consumer sales, online marketplaces and specialty retailers [8]. It remains active, with a live global storefront and ongoing presence on Korean-beauty platforms such as Soko Glam and Wishtrend.

I'm From is owned by Wishcompany, a Seoul company founded in 2010 and headquartered in the Gangnam district [8]. Wishcompany describes itself as a vertically integrated beauty business that combines product development, educational content and direct-to-consumer commerce [8]. Its portfolio also includes Klairs, positioned around gentle, barrier-supporting products for sensitive skin, and By Wishtrend, built around active-ingredient formulations such as vitamin C and retinoids [8].

The brand organizes itself around single-origin Korean botanicals used, in its own words, in their purest form. Its stated mission is to "convey natural healthiness by utilizing natural ingredients in their purest form," and the company says it searches for raw materials it can use directly "without extracts or additives." A recurring theme is ingredient traceability: each line is tied to a named star ingredient and a specific growing region — mugwort from Ganghwa, honey and propolis from Jiri mountain, rice from Yeoju [6].

In editorial coverage, I'm From is described as a natural Korean skincare brand whose products are formulated to be cruelty-free and that targets shoppers looking for vegan products aimed at common skin concerns [6]. It is positioned as an indie, clean K-beauty label and distributed through specialty channels rather than mass retail.

The range is structured into ingredient-led collections — among them Mugwort, Rice, Honey, Ginseng, Fig, Beet, Black Rice and Licorice — each anchored to a single botanical. Best-sellers on the global site include the Rice Toner, Rice Whip Facial Cleanser, Fig Cleansing Balm, Honey Mask and Ginseng Serum.

Its most prominent product is the Mugwort Essence, made from 100% Artemisia Princeps (pure mugwort) grown for three years in Ganghwa and then fermented and purified through a process the brand calls Slow Release Extraction, intended to concentrate the plant's nutrients [9]. The brand attributes soothing and calming effects to mugwort, citing anti-inflammatory and antibacterial properties. Other lines lean on regional sourcing as a selling point, such as the Honey Mask made with honey and propolis from Jiri mountain [6].

Soko Glam, a US K-beauty retailer that runs an annual Best of K-Beauty awards program, lists both the Rice Toner and the Mugwort Essence among its award-winning products, each carrying a 4.7-star customer rating on its site [7]. In K-beauty editorial coverage the Mugwort Essence has been described as "one of the most defining essences in K-beauty" [7].

I'm From is an active brand. Its global e-commerce site is live, and it maintains social accounts on Instagram (@imfrom_global) and TikTok (@imfrom_us). Its products continue to be carried by specialty K-beauty retailers including Soko Glam and Wishtrend, and the brand was featured in a Wishcompany Black Friday promotion in 2023 [8].