INGRID

INGRID is a Swedish fragrance house based in Stockholm that makes solid wax-and-oil perfumes as an alternative to conventional alcohol-based sprays. Operating chiefly as a direct-to-consumer brand under the independently owned company INGRID AB, it positions its products as a more sustainable, portable everyday option and sells worldwide through its own online store, alongside a small number of physical retail points in Stockholm and Copenhagen.

The brand's founding date is recorded differently across sources. INGRID's own website states the company has been "based in Stockholm since 2017" [3], a date that aligns with the registration of INGRID AB (org. no. 559205-8654). A 2024 editorial interview instead dates the brand's establishment to 2022 [4]. The likeliest reconciliation is that the corporate entity predates the consumer brand's launch, though the company does not publicly detail the gap.

According to INGRID, the brand grew from an interest in making routine daily habits more environmentally friendly. The company identified perfume application as something most people do every day and built its range around a solid format intended to remove alcohol and reduce the water content typical of spray fragrances [4]. INGRID frames its products as "inspired by designer perfumes" while keeping prices accessible, describing itself as a small, independent Swedish company.

Most of INGRID's sales come through its own e-commerce site, which ships internationally. The company says its primary market is Sweden, with notably strong uptake among Dutch and German buyers [4]. Beyond online sales, the brand lists two physical retail locations: a presence at Mall of Scandinavia in Stockholm and the Von Eco Store in Copenhagen.

INGRID's core product is the solid wax perfume, made from a blend of natural wax and plant oils rather than the alcohol and water base of conventional fragrance. The company describes this format as its central innovation and says the wax-and-oil base hydrates the skin without irritation and lasts longer than liquid perfume because it does not evaporate in the same way [4]. The line is sold in a compact, pocket-sized format the brand markets under taglines such as "Pocket sized confidence." Alongside the perfumes, INGRID has offered an Essential Hand Cream and fragrance sample kits.

Featured scents have included No.1 Classic, marketed as unisex, along with Feelin' Fierce, Scandinavian Breeze and Vanilla Caramel. The brand states its fragrances are 100% vegan and cruelty-free [2].

INGRID's stated mission is to make perfume "more sustainable, convenient and kinder" to both people and the planet, a goal the company has summarised as "changing the perfume industry forever" [2]. It organises its messaging around three commitments — sustainability, convenience and consumer welfare [3] — and presents the solid format as a small, accessible swap of the kind it compares to wider everyday changes such as switching to a bamboo toothbrush.

As part of its sustainability positioning, INGRID says it plants one mangrove tree in Madagascar for each order through a partnership with Eden Reforestation Projects [2]. The brand associates itself with clean-beauty and sustainable-beauty trends and a broadly Scandinavian, minimalist aesthetic.

In 2024, INGRID's scent "Whisper" won the Best Solid Perfume category at the Beauty Oscar awards run by Skönhetsredaktörerna, a Swedish beauty-editors' panel [5]. Covering the award, editor Agneta Elmegård wrote that "the team behind Ingrid takes solid perfume to a new level," describing the product as smartly packaged and sustainable [5]. INGRID's own website refers to the recognition as an Aftonbladet Beauty Oscar; the editorial source notes the connection but does not confirm that attribution.

INGRID remains active. The brand's most recent documented milestone is its 2024 Beauty Oscar win, and its website continues to sell products and cites a base of more than 70,000 customers [3]. With worldwide shipping from Sweden and retail points in two Nordic capitals, the company operates across multiple regions while keeping its primary market in Northern Europe.