Jenoris

Jenoris is an Israeli professional haircare brand based in Netanya and produced by Haircom Ltd [1][13]. It positions itself as a salon-grade line built around pistachio and borage seed oils, sold mainly to salons, distributors and beauty-supply retailers rather than directly to consumers. The company describes itself as "a premium hair care line, trusted by hair professionals worldwide" and says it has a presence in more than 30 countries [1]. Some retailers stylise the name as "Jenöris."

The brand remains active: its website carried a 2025 copyright, its collections are current, and new Pistachio listings appeared at salon-supply retailers and on Amazon during 2025 [10].

Jenoris is produced by Haircom Ltd, a company registered at 18 Ha'kadar Street in Netanya, Israel [1]. A brand aggregator notes that "most of the Jenoris products are produced by Haircom LTD," and a second manufacturing entity, Gilksman Cosmetics Ltd, appears in some listings [13].

No founding year is documented in the available sources. Jenoris refers to "decades of expertise," and one search snippet describes "over 30 years of experience," but no source states a specific year, and the claim is not corroborated on any single page, so the brand's age cannot be confirmed [1]. Its founders are likewise not recorded.

The range is organised into five collections: Pistachio, Keratin, Haircare, Hair Loss Treatment and Styling. The Pistachio Collection is the signature line and includes the Pistachio Oil, an oil cream, a hair mask, a fluid, a conditioner and a shampoo.

The brand's central ingredient story rests on two plant oils. According to Jenoris, its products are "based on Pistachio and Borage seed oils with a high concentration of Omega 3-6-9," a combination the company frames as nourishing and strengthening for dry and colour-treated hair [4]. The signature Pistachio Oil is described as an ultra-light oil intended to improve softness and elasticity, while the Pistachio Hair Mask is positioned for "Maximum Hair Repair" and is said to be fused with Vitamin E microcapsules.

The Keratin Collection is aimed at chemically treated hair, including hair that has undergone keratin straightening, and the company states these formulations are sodium-chloride-free. Additional lines address hair loss, styling, and general care, the last including a Silver Shampoo and a Pistachio Hair Cream.

Jenoris presents itself primarily to the trade rather than to end users. The company frames the brand as "a partnership for success," emphasising its products' role in maintaining results between salon visits, and its stated aim is to help professionals deliver "transformative results that keep clients' hair healthy, shiny, and strong" [1]. This business-to-business orientation is reflected in its tagline, "The Salon Effect of Jenoris" [2].

Jenoris is an active brand. The most recent visible activity dates to 2025, including a current website, live product collections, and Pistachio listings carried by Amazon and salon-supply retailers [10]. The line is distributed internationally; a European distribution operation has run under the Jenoris name, and the brand states it reaches more than 30 countries [1]. No English-language Wikipedia entry exists for Jenoris, and the brand has not received coverage from major beauty editorial outlets, consistent with its professional, salon-focused profile.