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Summary
Overview
Founded by dermatologist Dr Alexis Granite to unite dermatological science with sensorial self-care rituals; inspired by her Persian grandmother's belief in self-care. The name 'Joon' means soul, spirit and life in Farsi.
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Timeline
History
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Range
Signature products
Daydreamer Firming Body Serum
Daydreamer - Firming Body Serum (£78)↗
Kaleidoscope Smoothing Body Serum
The bestsellers are the Daydreamer Firming Body Serum and Kaleidoscope Smoothing Body Serum↗
Moon Swim Hydrating Body Wash
Moon Swim - Hydrating Body Wash (£38)↗
Future Romance Longevity Body Glaze
Future Romance - Longevity Body Glaze (£62)↗
Confetti Sky Multitasking Hand Treatment
Confetti Sky - Multitasking Hand Treatment (£50)↗
Heartwarmer Body Gua Sha Tool
Featured: Heartwarmer Body Gua Sha Tool as "best gua sha for the neck and décolleté"↗
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Formulation & philosophy
Ingredients & philosophy
Joonbyrd applies dermatology-grade actives and neuroscience-backed, mood-boosting scents to body and hand care, framing self-care as a sensorial ritual rather than a clinical chore.
Tripeptide-28/Sapphire ComplexGreen Coffee OilParacress ExtractPomegranate Seed OilInulin (prebiotic)SqualaneSongyi Mushroom (Tricholoma matsutake)
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References
Sources
T1 primary · T2 secondary · T3 note- [1]T1joonbyrd.comhomepage
- [2]T1joonbyrd.com/pages/our-storyabout
- [3]T2joonbyrd.com/pages/the-sciencescience
- [4]T2joonbyrd.com/blogs/in-the-presspress
- [5]T2joonbyrd.com/pages/joonbyrd-gives-backsustainability
- [6]T2joonbyrd.com/pages/faqsingredients
- [7]T3theindustry.beauty/the-interview-joonbyrd-founder-alexis-granite-on-body-care-as-beautys-next-frontier/external_other
- [8]T3hypebae.com/2024/11/joonbyrd-dr-alexis-granite-interview-spark-joy-alxmd04-technologyexternal_other
- [9]T3cultbeauty.com/blog/guide-to-joonbyrd/editorial_cultbeauty