Juhldal

Juhldal is a Danish skincare and haircare company based in Copenhagen, founded by health researcher Jørgen Juhldal. The company traces its origins to the 1970s and dates its first product, the Wonderlotion, to 1975 [2]. It develops and produces natural skin and hair care in Denmark and, as of 2025, frames its identity around more than fifty years of activity [1]. The brand remains active, selling through its own webshop and a range of Danish pharmacy and health-shop retailers.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Juhldal grew out of its founder's interest in the link between everyday health and natural ingredients. According to the company, Jørgen Juhldal, described as a health researcher, set out to combine the best of medical science with what he called nature's own solutions — an approach he named "Den ny sundhed" (The New Health), the idea that genuine wellbeing arises when body, knowledge and nature work together [2].

The company gives slightly different framings for its starting point. Its history page states that Juhldal was "founded in the 1970s," while pinning the first concrete product and the start of the business to 1975, when Jørgen Juhldal's work led to the Wonderlotion [2]. The brand's "more than 50 years" framing, used as of 2025, is consistent with a 1975 origin. Danish retailer material adds that in 1975 Juhldal also published a book, Læger Sund kost og Naturmedicin (Doctors, Healthy Diet and Natural Medicine), and that the research behind it fed into his early product experiments [4].

Juhldal positions itself around natural, trustworthy care for both skin and hair. The company summarises its purpose as being about "efficacy, naturalness and respect" [1], and states that it pairs knowledge and experience with continuous development and research. It describes health not as a passing trend but as a core value [2].

The original Wonderlotion is presented as emblematic of this stance — the brand describes it as a symbol of honesty, quality and effect, and one that remains in its range. The company says it continues to develop modern products built on natural ingredients.

The company's range spans face care, hair care and body care, organised into collections including Ansigtspleje (face care), Hårpleje (hair care) and the Classics line, alongside a Natural SunControl range and a plant-based line called PSO ("Plejer – Styrker – Opbygger"). The Classics products are presented for hands, body and face, and the hair care is described as herb-based.

On sourcing and packaging, the company says it uses ECOCERT-approved raw materials where possible without compromising efficacy, and that it marks its ingredient lists to show which materials are organic or COSMOS Natural certified [1]. It states that packaging is glass where that makes sense and otherwise 100% recycled plastic. All products, the company says, are developed and produced in Denmark [1].

Juhldal is an active, single-country brand. Its website operates a live webshop with current product collections and, as of 2025, positions the company around a fifty-year anniversary [1]. Distribution is concentrated in Denmark, where the products are carried by pharmacy and health-shop retailers including Matas, Med24, Salling, Helsam and webapoteket; there is no evidence of an international presence.